Construction of Meme Database and Digital Innovation Design Based on Liao Earrings

DING Hao; DENG Lili

doi:10.19554/j.cnki.1001-3563.2026.06.024

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (6) : 267-282. DOI: 10.19554/j.cnki.1001-3563.2026.06.024

Visual Communication Design

Construction of Meme Database and Digital Innovation Design Based on Liao Earrings

DING Hao, DENG Lili^*

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Abstract

The work aims to trace the cultural genes of Liao earrings from the perspective of design methods and memetics, carry out the construction and digital innovation design of Liao earring meme database, and provide a resource base for the modern development of Liao earrings. Taking Liao earrings as examples, through morphological derivation, meme extraction, diachronic and syntemporal comparison, the elements of Liao earrings were extracted and analyzed, five memes of shape, color, material, pattern and meaning were presented and tagged in database by using visual image technology, and the hierarchical relationship evaluation map of memes was constructed and the feature weight value was sorted by AHP. After determining the appropriate memetic characteristic condensed words, it was applied to the design translation. A Liao earring memes database was established, and a new idea of digital innovation and practice of Liao earrings based on the meme database was proposed. Two kinds of earrings with unique Liao characteristics were generated, namely, ceremonial earrings and leisure earrings, as well as their gift box packaging design. Finally, the conclusion is drawn that the database construction and digital design application of Liao earring cultural gene can be effectively realized by using memetics, and the construction method of earring meme map and the new path of innovative design are proposed. The fusion exploration of ancient and modern provides a new model for earring design and development.

Key words

Liao earrings / memes / database / digital design

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DING Hao, DENG Lili. Construction of Meme Database and Digital Innovation Design Based on Liao Earrings[J]. Packaging Engineering. 2026, 47(6): 267-282 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.024

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