Color Calculation and Intelligent Design Practice of "National Trend" Brands

HU Xiaofan; LOU Xiaolong

doi:10.19554/j.cnki.1001-3563.2026.06.025

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (6) : 283-298. DOI: 10.19554/j.cnki.1001-3563.2026.06.025

Visual Communication Design

Color Calculation and Intelligent Design Practice of "National Trend" Brands

HU Xiaofan, LOU Xiaolong^*

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Abstract

The work aims to analyze the e-commerce design images of popular National Trend brands across different categories, extract and summarize their color characteristics and apply them to artificial intelligence-assisted creation, providing guidance for the visual design of National Trend brands. 300 e-commerce design images were collected from 30 leading "National Trend" brands. The K-means clustering method was employed to extract the dominant feature colors from each image and the hue, color temperature, and saturation information of the 1 500 main feature colors extracted through calculation, along with the maximum contrast and overall contrast values of the corresponding images, were computed. On this basis, a comparative analysis and feature summary of color design for different categories of National Trend brands were completed. Color usage recommendations for National Trend brands were proposed, reference color schemes tailored to different types of National Trend brands and an AI-assisted color matching module were established, and their effectiveness was evaluated through experimentation. The use of color clustering and spatial transformation calculation methods can effectively extract and present the color characteristics and category differences of National Trend brand e-commerce images. The proposed National Trend design reference color cards and auxiliary color matching module can effectively enhance the color generation effect of AI-assisted creation, providing reference value for the intelligent design practice of National Trend brands.

Key words

color clustering / visual analysis / National Trend color / AI-assisted drawing

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HU Xiaofan, LOU Xiaolong. Color Calculation and Intelligent Design Practice of "National Trend" Brands[J]. Packaging Engineering. 2026, 47(6): 283-298 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.025

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