Application Path of Emotional Elements in Design of Cultural and Creative Products Related to Lei Feng in Liaoning Province

GUO Pinxi; WU Mengmei; GAO Honghe

doi:10.19554/j.cnki.1001-3563.2026.06.032

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (6) : 367-374. DOI: 10.19554/j.cnki.1001-3563.2026.06.032

Application Path of Emotional Elements in Design of Cultural and Creative Products Related to Lei Feng in Liaoning Province

GUO Pinxi, WU Mengmei, GAO Honghe

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Abstract

The work aims to explore the application of the design of cultural and creative products related to Lei Feng in Liaoning Province from the perspective of emotional design to achieve the inheritance and creative development of Lei Feng culture within the red culture in the contemporary era. Firstly, the needs of users were analyzed based on the emotional design theory, and KANO questionnaires were collected. Secondly, the results were analyzed and filtered using the KANO model questionnaire format. Finally, by combining Better-Worse coefficient analysis, a quadrant chart was constructed to prioritize the importance of user needs. Combining Lei Feng's IP image elements, a Lei Feng blind box cultural and creative product was designed to enhance user satisfaction. In conclusion, taking emotional design as the entry point, this study delves into the application of Lei Feng cultural and creative products within the regional culture of Liaoning. By analyzing the intrinsic connection between Liaoning's "Six Places" culture and the spirit of Lei Feng, it explores how to integrate emotional design elements into aspects such as color, patterns, and elements of Lei Feng cultural and creative products. The aim is to enhance the emotional value and cultural connotation of Lei Feng cultural and creative products, strengthen consumers' emotional resonance and cultural identification with Lei Feng culture, and provide theoretical support and reference for cultural inheritance and redesign.

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emotional elements / Lei Feng culture / cultural and creative products / Liaoning's "six places" culture / Kano model

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GUO Pinxi, WU Mengmei, GAO Honghe. Application Path of Emotional Elements in Design of Cultural and Creative Products Related to Lei Feng in Liaoning Province[J]. Packaging Engineering. 2026, 47(6): 367-374 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.032

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