Artistic Conception Regeneration of the Qingwei Palace and Narrative Design of Cultural Tourism Products in the Digital Age

ZHANG Xiaoxi; HUANG Juyi; ZHANG Shengyang; ZUO Peiqi

doi:10.19554/j.cnki.1001-3563.2026.06.033

PDF(11456 KB)

Packaging Engineering ›› 2026, Vol. 47 ›› Issue (6) : 375-387. DOI: 10.19554/j.cnki.1001-3563.2026.06.033

Artistic Conception Regeneration of the Qingwei Palace and Narrative Design of Cultural Tourism Products in the Digital Age

ZHANG Xiaoxi^*, HUANG Juyi, ZHANG Shengyang, ZUO Peiqi

Author information +

History +

Abstract

The work aims to deeply explore the integration of cultural heritage artistic regeneration and cultural tourism development in the digital age and take the Qingwei Palace in the Wudang Mountain as a case study to investigate how digital technology can promote the innovative revitalization and sustainable dissemination of cultural heritage. Based on a four-dimensional framework of "culture-artistic conception-technology-industry", case studies, literature analysis, and interdisciplinary methods were combined to systematically extract the cultural elements in the artistic conception of the Qingwei Palace. Leveraging digital technologies such as AIGC, VR, and AR, artistic conception regeneration, anthropomorphic IP character design, narrative products, and interactive scene construction were achieved. With the Qingwei Palace in the Wudang Mountain as an example, the design and technical pathways were constructed for cultural heritage artistic conception regeneration and anthropomorphic IP character creation, as well as narrative design for cultural tourism products themed "Spiritual Realm-Inheritance-Application of Thunder Magic". The industrial practice of combining digital technology with product narrative design and immersive design was also explored. The study emphasizes the spiritual, economic and social values of cultural heritage empowered by digital technology, proposes a sustainable development trend for the integration of cultural heritage regeneration and cultural tourism and provides a replicable theoretical framework and practical path for cultural heritage revitalization and the expansion of the digital tourism industry.

Key words

digital technology / artistic conception regeneration / product narrative / Qingwei Palace in the Wudang Mountain

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

ZHANG Xiaoxi, HUANG Juyi, ZHANG Shengyang, ZUO Peiqi. Artistic Conception Regeneration of the Qingwei Palace and Narrative Design of Cultural Tourism Products in the Digital Age[J]. Packaging Engineering. 2026, 47(6): 375-387 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.033

References

[1] 高静, 冯鲍, 黄爱莲. 数智化赋能文旅深度融合发展:理论分析与实证检验[J]. 技术经济与管理研究, 2025, (3):50-55.
GAO J, FENG B, HUANG A L.Digitalization empowers the in-depth integration and development of cultural tourism:theoretical analysis and empirical test[J]. Journal of Technical Economics & Management, 2025, (3):50-55.
[2] 文化和旅游部. 文化和旅游部关于印发《“十四五”文化和旅游发展规划》的通知.[EB/OL]. (2021-04-29)[2025-09-01]. https://zwgk.mct.gov.cn/zfxxgkml/ghjh/202106/t20210602_924956.html.
Ministry of Culture and Tourism. Notice of the Ministry of Culture and Tourism on the Issuance of the "14th Five-Year Plan for Culture and Tourism Development."[EB/OL]. (2021-04-29)[2025-09-01]. https://zwgk.mct.gov.cn/zfxxgkml/ghjh/202106/t20210602_924956.html.
[3] 曾群. 数字技术赋能文旅融合创新——《华中师范大学学报(自然科学版)》“数字文旅研究专刊”学术综述[J]. 华中师范大学学报(自然科学版), 2025, 59(3):279-280+345.
ZENG Q. Digital technology empowers innovation in cultural tourism integration:an academic review of the "Digital Cultural Tourism Research Special Issue" of the Journal of Journal of Central China Normal University(Natural Sciences)[J]. Journal of Central China Normal University(Natural Sciences), 2025, 59(3):279-280+345.
[4] 赵智峰, 何潇鸥, 李一城. 从“可用”到“伙伴”——产品中的魅力体验与感性满足[J]. 南京艺术学院学报(美术与设计版), 2024, (6):191-197.
ZHAO Z F, HE X O, LI Y C.From "usable" to "partner":Charming experience and emotional satisfaction in products[J]. Journal of Nanjing University of the Arts (Fine Arts & Design) 2024, (6):191-197.
[5] 李江泳, 仝苏红. 叙事理论的公共设施体验设计研究——以株洲智慧路灯设计为例[J]. 包装工程, 2022, 43(4):357-363+404.
LI J Y, TONG S H. Research on public facility experience design based on narrative theory:A case study of Zhuzhou smart streetlight design[J]. Packaging Engineering, 2022, 43(4):357-363+404.
[6] World Heritage Committee.Convention concerning the protection of the world cultural and natural heritage[J]. World Heritage Committee, 1994, 52.
[7] 李光富. 道通天地德贯古今[J]. 中国道教, 2017, (3):12.
LI G F.Dao Communicates with Heaven and Earth, Virtue Runs Through Ancient and Modern Times[J]. China Taoism, 2017, (3):12.
[8] 杨立志. 武当山古建筑审美三题[J]. 理论月刊, 1998, (10):45-47.
YANG L Z.Three Issues on the Aesthetics of Ancient Architecture in Wudang Mountain[J]. Theory Monthly, 1998, (10):45-47.
[9] 张良皋. 武当山古建筑[M]. 北京:中国地图出版社. 2006.
ZHANG L G.Ancient Architecture of Wudang Mountain[M]. Beijing:China Cartographic Publishing House. 2006.
[10] 曾一果, 孔一诺. “数字意境”:中华传统文化在当代视听艺术中的审美呈现[J]. 中国电视,2024, (3):41-47.
ZENG Y G, KONG Y N."Digital Artistic Conception":Aesthetic Presentation of Traditional Chinese Culture in Contemporary Audiovisual Art[J]. China Television, 2024, (3):41-47.
[11] 何蕊, 简玉. 符号学视域下家具设计中的空白与意境构建研究[J]. 家具与室内装饰, 2023, 30(5):1-4.
HE R, JIAN Y.Research on blank space and artistic conception construction in furniture design from the perspective of semiotics[J]. Furniture & Interior Design, 2023, 30(5):1-4.
[12] 颜廷旻, 陈子禾, 王璐瑶, 等. 基于叙事模型的校园文创设计研究[J]. 包装工程, 2023, 44(8):368-374+ 390.
YAN T M, CHEN Z H, WANG L Y, et al. Research on campus cultural and creative design based on narrative model[J]. Packaging Engineering, 2023, 44(8):368-374+390.
[13] 冯天瑜, 何晓明, 周积明. 中华文化史[M]. 上海:上海人民出版社, 2010.
FENG T Y, HE X M, ZHOU J M.History of Chinese Culture[M]. Shanghai:Shanghai People's Publishing House, 2010.
[14] 黄增炎. 色彩应从结构要素着手[J]. 美术观察, 2005, (9):68-69.
HUANG Z Y.Color should start from structural elements[J]. Art Observation, 2005, (9):68-69.
[15] 霍艳莲. 产业融合视阈下文化产业与旅游产业的融合效应、机理与路径[J]. 商业经济研究, 2015, (12):126-127.
HUO Y L.The integration effects, mechanism and path of cultural industry and tourism industry from the perspective of industrial convergence[J]. Journal of Commercial Economics, 2015, (12):126-127.
[16] 徐延章, 李佳伟. 基于人工智能生成内容的博物馆文创符号化设计策略[J]. 中国博物馆, 2024, (6):86-93+ 127.
XU Y Z, LI J W. Symbolic design strategy of museum cultural creation based on artificial intelligence generated content[J]. Chinese Museum, 2024, (6):86-93+127.
[17] 欧阳文昱, 李春阳. AIGC赋能女书IP形象塑造与家居装饰应用探索[J]. 家具与室内装饰, 2025, 32(8):32-37.
OUYANG W Y, LI C Y.AIGC empowers the image shaping of Nüshu IP and exploration of home decoration applications[J]. Furniture & Interior Design, 2025, 32(8):32-37.
[18] 陈振旺, 樊锦诗. 文化科技融合在文化遗产保护中的运用——以敦煌莫高窟数字化为例[J]. 敦煌研究, 2016, (2):100-107.
CHEN Z W, FAN J S.Application of cultural technology integration in cultural heritage protection:A case study of the digitization of Dunhuang Mogao Grottoes[J]. Dunhuang Research, 2016, (2):100-107.
[19] 央广网. 浙江:良渚首个VR大空间沉浸式体验上线[EB/OL]. (2025-07-05)[2025-09-02].https://zj.cnr.cn/zjyw/20250705/t20250705_527246467.shtml.
CNR. Zhejiang:Liangzhu's first large-scale VR immersive experience launched[EB/OL]. (2025-07-05)[2025-09-02]. https://zj.cnr.cn/zjyw/20250705/t20250705_527246467.shtml.
[20] 人民网. 文创产品助力敦煌“两城两都”建设[EB/OL]. (2023-09-02)[2025-09-02]. http://gs.people.com.cn/n2/2023/0902/c406173-40555593.html.
People's Daily Online. Cultural and Creative Products Support Dunhuang's Construction of "Two Cities, Two Capitals"[EB/OL]. (2023-09-02)[2025-09-02]. http://gs.people.com.cn/n2/2023/0902/c406173-40555593.html.
[21] 新华社. 文化中国行丨新鲜文创如何让良渚文明可亲可感?[EB/OL]. (2025-08-19)[2025-09-02]. https://www.news.cn/local/20250819/a64c57bfdfc04a5d8d43cbd633305d31/c.html.
Xinhua News Agency. Cultural China Tour:How can fresh cultural and creative products make the Liangzhu civilization approachable and tangible?[EB/OL]. (2025-08-19)[2025-09-02]. https://www.news.cn/local/20250819/a64c57bfdfc04a5d8d43cbd633305d31/c.html.
[22] 曹毕飞, 杨芝, 钟畅. 侗画文创产品叙事设计的可拓创新模式及评价研究[J]. 家具与室内装饰, 2023, 30(4):90-95.
CAO B F, YANG Z, ZHONG C.Research on the extensible innovation model and evaluation of narrative design of Dong painting cultural and creative products[J]. Furniture & Interior Design, 2023, 30(4):90-95.
[23] 孙瑞雪. 信香符、琼书与家书:元明时期道教清微派的通师文书[J]. 宗教学研究, 2020, (3):87-93.
SUN R X.Xin xiang Fu, Qiong shu and family letters:the documents of the Qingwei School of Taoism in the Yuan and Ming Dynasties[J]. Religious Studies, 2020, (3):87-93.
[24] 上海书店出版社. 道藏:第三册[M]. 上海:上海书店出版社. 1988.
Shanghai Bookstore Publishing House. Daoist Canon:Volume 3[M]. Shanghai:Shanghai Bookstore Publishing House. 1988.
[25] 蔡自兴, 蔡昱峰. 人工智能学科体系的构建与探讨[J]. 科技导报, 2025, 43(8):15-26.
CAI Z X, CAI Y F.Construction and discussion of the artificial intelligence discipline system[J]. Science & Technology Review, 2025, 43(8):15-26.
[26] 祝洁. 突破与隐忧:AIGC在档案领域的应用展望[J].档案管理, 2025, (2):8-12.
ZHU J.Breakthroughs and concerns:Prospects for the application of AIGC in the field of archives[J]. Archives Management, 2025, (2):8-12.
[27] 刘森, 赵廓. AIGC对科技期刊工作的挑战与对策[J]. 编辑学报, 2025, 37(S1):142-144.
LIU S, ZHAO K.Challenges and countermeasures of AIGC to scientific and technological journals[J]. Acta Editologica, 2025, 37(S1):142-144.
[28] 赵雪芹. “人工智能+”背景下文化遗产研究与实践的发展[J]. 山西档案, 2025, (3):2.
ZHAO X Q.The development of cultural heritage research and practice under the background of "artificial intelligence +"[J]. Shanxi Arhives, 2025, (3):2.
[29] 高媛, 刘德建, 黄真真, 等. 虚拟现实技术促进学习的核心要素及其挑战[J]. 电化教育研究, 2016, 37(10):77-87+103.
GAO Y, LIU D J, HUANG Z Z, et al. Core elements and challenges of virtual reality technology in promoting learning[J]. E-education Research, 2016, 37(10):77-87+103.
[30] 毕秋敏, 曾志勇. 基于增强现实技术的纸质出版立体化[J]. 出版发行研究, 2014, (2):52-57.
BI Q M, ZENG Z Y.Three-dimensionalization of paper publications based on augmented reality technology[J]. Publishing Research, 2014, (2):52-57.
[31] 陈建强. VR与AR技术在少数民族服装设计教学上的应用[J]. 实验室研究与探索, 2017, 36(6):111-113.
CHEN J Q.Application of VR and AR technology in teaching ethnic minority clothing design[J]. Research and Exploration in Laboratory, 2017, 36(6):111-113.
[32] 黄心渊, 李梦雪. 论混合现实对实景体验的增强与重构[J]. 现代传播(中国传媒大学学报), 2024, 46(4):78-86.
HUANG X Y, LI M X.On the enhancement and reconstruction of real-life experience by mixed reality[J]. Modern Communication (Journal of Communication University of China), 2024, 46(4):78-86.
[33] 陶建华, 巫英才, 喻纯, 等. 多模态人机交互综述[J]. 中国图象图形学报, 2022, 27(6):1956-1987.
TAO J H, WU Y C, YU C, et al.A review of multimodal human-computer interaction[J]. Journal of Image and Graphics, 2022, 27(6):1956-1987.
[34] Mridha M F, Das S C, Kabir M M, et al.Brain-computer interface:Advancement and challenges[J]. Sensors, 2021, 21(17):5746.
[35] 陈赟冰. 具身交互疗愈——《梦境可视化之脑机绘梦》创谈[J]. 美术, 2024, (6):54-56.
CHEN Y B.Embodied interactive healing:A creative discussion on "Dream Visualization:Brain-computer Dream Drawing"[J]. Art Magazine, 2024, (6):54-56.
[36] 张晓熙, 黄居奕. 基于脑波交互的沈周结草庵多模态正念冥想情境设计[J]. 包装工程, 2025, 46(22):340-351.
ZHANG X X, HUANG J Y.Multimodal Mindfulness Meditation Scenario Design for Shen Zhou's Jiecao Hut Based on Brainwave Interaction[J]. Packaging Engineering, 2025, 46(22):340-351.
[37] 吴伟和, 万巧慧. 体感语境下的交互行为设计[J]. 装饰, 2013, (6):104-105.
WU W H, WAN Q H.Interactive behavior design in the context of physical sensation[J]. Art & Design, 2013, (6):104-105.
[38] 廖宏建, 杨玉宝. 体感交互设计及其在三维虚拟实验中的应用[J]. 远程教育杂志, 2013, 31(1):54-59.
LIAO H J, YANG Y B.Somatosensory interaction design and its application in three-dimensional virtual experiments[J]. Journal of Distance Education, 2013, 31(1):54-59.
[39] 周颖, 徐乐义, 李海燕. 体感游戏改善脑卒中患者认知功能障碍的效果[J]. 中国医药导报, 2018, 15(2):115-118.
ZHOU Y, XU L Y, LI H Y.Effect of somatosensory games on improving cognitive dysfunction in stroke patients[J]. China Medical Herald, 2018, 15(2):115-118.
[40] 宗白华, 美学散步[M]. 上海:上海人民出版社, 2015.
ZONG B H.Aesthetic Stroll[M]. Shanghai:Shanghai People's Publishing House, 2015.
[41] 王国维, 宋元戏曲史[M]. 上海:商务印书馆, 1927.
WANG G W.A History of Song and Yuan Drama[M]. Shanghai:The Commercial Press, 1927.
[42] 季欣. 重构“意境”——基于对建筑及文化艺术领域当代困境的思考[J]. 同济大学学报(社会科学版), 2025, 36(4):63-72.
JI X.Reconstructing "artistic conception":Based on the thinking of contemporary dilemma in the fields of architecture, culture and art[J]. Journal of Tongji University (Social Science Edition), 2025, 36(4):63-72.
[43] Van der Ryn S, Cowan S. Ecological Design Tenth Anniversary Edition[M]. Washington DC:Island Press, 2007.
[44] 杨昌鸣, 李旋, 李湘桔. 直接展现与间接再现——国家考古遗址公园城墙遗址展示模式的比较[J]. 中国园林, 2013, 29(5):85-89.
YANG C M, LI X, LI X J.Direct display and indirect reproduction:A comparison of the display modes of city wall ruins in national archaeological sites parks[J]. Chinese Landscape Architecture, 2013, 29(5):85-89.
[45] 黄晓, 程炜, 刘珊珊. 消失的园林——明代常州止园[M]. 北京:中国建筑工业出版社, 2017.
HUANG X, CHENG W, LIU S S.The Disappearing Garden:Changzhou Zhiyuan in the Ming Dynasty[M]. Beijing:China Architecture & Building Press, 2017.
[46] 张晓熙, 左配齐. 基于媒介化转译的仇英上林苑多模态交互设计[J]. 包装工程, 2025, 46(18):460-469.
ZHANG X X, ZUO P Q.Multimodal Interaction Design of Qiu Ying's Shanglin Garden Based on Mediated Translation[J]. Packaging Engineering, 2025, 46(18):460-469.
[47] 易军, 李启让, 罗晓欢. 叙事设计视角下的博物馆文创产品开发——以重庆大溪遗址考古成果转化为例[J]. 东南文化, 2024, (3):178-183.
YI J, LI Q R, LUO X H.Development of museum cultural and creative products from the perspective of narrative design:A case study of the transformation of archaeological findings from the Daxi site in Chongqing[J]. Southeast Culture, 2024, (3):178-183.
[48] 张凯, 高震宇. 基于叙事设计的儿童医疗产品设计研究[J]. 装饰, 2018, (1):111-113.
ZHANG K, GAO Z Y.Research on children's medical product design based on narrative design[J]. Art & Design, 2018, (1):111-113.
[49] 吴卫, 李黎俊雄. 湖湘红色文创产品设计中叙事设计的方法与实践[J]. 装饰, 2021, (9):42-45.
WU W, LI L J X. Methods and Practices of Narrative Design in the Design of Hunan Red Cultural and Creative Products[J]. Art & Design, 2021, (9):42-45.
[50] (美)诺曼, 付秋芳, 程进三. 情感化设计[M]. 北京:电子工业出版社, 2005.
NORMAN D A, FU Q F, CHENG J S.Emotional Design[M]. Beijing:Publishing House of Electronics Industry, 2005.
[51] 方晓风. 设计:把握日常生活中的特殊性[J]. 装饰, 2023, (1):17-22.
Fang Xiaofeng.Design :Capture the Particularity of Everyday Life[J]. Art & Design, 2023, (1):17-22.
[52] 中国武当文化丛书编撰委员会. 武当山历代志书集注(一)[M]. 湖北:湖北科学技术出版社. 2003.
China Wudang Series Compilation Committee, Annotated Records of the Chronicles of Wudang Mountain (Volume 1)[M] (Volume 1)[M]. Hubei:Hubei Science and Technology Press, 2003.
[53] 吴雷. 武当文化元素在武汉轨道交通站点设计中的应用[J]. 城市轨道交通研究, 2024, 27(7):370-372.
WU L.Application of Wudang cultural elements in the design of Wuhan rail transit stations[J]. Urban Mass Transit, 2024, 27(7):370-372.
[54] 张剑葳. 武当山太和宫金殿——从建筑、像设、影响论其突出的价值[J]. 文物, 2015, (2):84-97+1.
ZHANG J W. The Golden Hall of Taihe Palace in Wudang Mountain:On its outstanding value from the perspective of architecture, statues and influence[J]. Cultural Relics, 2015, (2):84-97+1.
[55] 高辉, 赵颖. 科普杂志的新媒体营销策略探析——以《博物》杂志为例[J]. 中国出版, 2017, (9):36-39.
GAO H, ZHAO Y.Analysis of the new media marketing strategy of popular science magazines:Taking the magazine "Bowu" as an example[J]. China Publishing Journal, 2017, (9):36-39.
[56] 上海书店出版社. 道藏:第四册[M]. 上海:上海书店出版社, 1988.
Shanghai Bookstore Publishing House. Daoist Canon:Volume 4[M]. Shanghai:Shanghai Bookstore Publishing House, 1988.
[57] 王弼, 严遵. 老子道德经[M]. 长沙:商务印书馆, 1939.
WANG B, YAN Z.Laozi's Tao Te Ching[M]. Changsha:Commercial Press, 1939.
[58] 周敦颐. 周子全书[M]. 上海:商务印书馆, 1937.
Zhou Dunyi.The Complete Works of Zhou Zi[M]. Shanghai:The Commercial Press, 1937.
[59] 班固. 汉书卷三十:艺文志[M]. 北京:中华书局, 1962.
BAN G.The Book of Han, Volume 30:Treatise on Literature[M]. Beijing:Zhonghua Book Company, 1962.
[60] 蔡高真. 浅谈新时代系统推进道教中国化的实践路径[J]. 中国宗教, 2025, (2):26-27.
CAI G Z.A Brief Discussion on the Practical Pathways for Systematically Promoting the Sinicization of Taoism in the New Era[J]. China Religion, 2025, (2):26-27.
[61] 齐飞, 徐金海. 推进我国文旅融合高质量发展的路径研究[J]. 价格理论与实践, 2024, (10):168-173+227.
QI F, XU J H. Research on the path to promote the high-quality development of cultural tourism integration in my country[J]. Price:Theory & Practice, 2024, (10):168-173+227.
[62] 吴丹, 贺晓阳. 交互式数字叙事重塑文化遗产:理论溯源、生态建构与发展路向[J]. 图书馆杂志, 2025, 44(9):4-18.
WU D, HE X Y.Reimagining Cultural Heritage Through Interactive Digital Narratives:Theoretical Origins, Ecosystem Construction, and Development Trajectories[J]. Library Journal, 2025, 44(9):4-18.