Cultural Gene Analysis and Packaging Design Application of ChaoShan Yingge Dance

GAO Zhanying; HUANG Yuzhen

doi:10.19554/j.cnki.1001-3563.2026.06.046

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (6) : 497-508. DOI: 10.19554/j.cnki.1001-3563.2026.06.046

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Cultural Gene Analysis and Packaging Design Application of ChaoShan Yingge Dance

GAO Zhanying, HUANG Yuzhen^*

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Abstract

The work aims to construct a "dominant-latent dual-dimensional" cultural gene pedigree map based on the theory of cultural genes, qualify the weights of cultural factors by combining the AHP (Analytic Hierarchy Process), and explore the innovative application path of ChaoShan Yingge Dance cultural genes in packaging design, so as to address the pain points of ambiguous priority and insufficient transformation of latent genes in the design and application of ChaoShan Yingge Dance, and provide a methodological paradigm with both theoretical depth and practical value for the dynamic inheritance of intangible cultural heritage. The cultural factors of Yingge Dance were extracted through field investigation and literature analysis. By using the AHP (Analytic Hierarchy Process), the importance analysis and weight calculation of the extracted cultural factors were conducted to determine the priority of each factor in packaging design. Combining modern design concepts, the extracted cultural genes were innovatively designed and applied in product packaging design, and the rationality of the scheme was verified through the form of questionnaire surveys. Based on the ranking of the evaluation factor layer, the expression model of applying cultural genes to packaging design was obtained by integrating the "three-layer design language" design framework and providing guidance for the design process. From the perspective of the cultural gene theory and in combination with the construction of implicit narrative scenes, it provides new ideas for the packaging design of ChaoShan intangible cultural heritage and also offers reusable theoretical tools for the inheritance and innovation of local culture.

Key words

ChaoShan Yingge Dance / cultural genes / pedigree map / Analytic Hierarchy Process (AHP) / packaging design

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GAO Zhanying, HUANG Yuzhen. Cultural Gene Analysis and Packaging Design Application of ChaoShan Yingge Dance[J]. Packaging Engineering. 2026, 47(6): 497-508 https://doi.org/10.19554/j.cnki.1001-3563.2026.06.046

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