Design of Serious Games Featuring Dunhuang Murals Based on Emotional Design Theory and Structural Equation Modeling (SEM)

LI Li; XU Jinbo; WEI Yueqing

doi:10.19554/j.cnki.1001-3563.2026.08.013

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (8) : 153-166. DOI: 10.19554/j.cnki.1001-3563.2026.08.013

Design of Serious Games Featuring Dunhuang Murals Based on Emotional Design Theory and Structural Equation Modeling (SEM)

LI Li, XU Jinbo^*, WEI Yueqing

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Abstract

The work aims to integrate the emotional design theory and the Structural Equation Modeling (SEM) to scrutinize user requirements and satisfaction levels, thereby enhancing user experience. A user-centered design strategy is developed, offering a scientific foundation for the digital dissemination of cultural heritage. User requirements were gathered via interviews and surveys, which were subsequently categorized and analyzed in the context of the emotional design theory to identify pivotal requirement indicators. Dimensionality reduction of the data was achieved through the application of exploratory factor analysis, yielding five principal components that served as latent variables. These variables were then subjected to SEM to ascertain the relationships between latent and observed variables and to evaluate the degree of influence exerted by each variable. A comprehensive design framework encompassing four dimensions of "aesthetic experience, perceived usability, entertainment value, and cultural immersion" was constructed. The framework substantiated the significant positive impact of entertainment value, perceived usability, aesthetic experience, and cultural immersion on user satisfaction. Consequently, a serious game design proposal grounded in the emotional design theory was formulated. The convergence of the emotional design theory and the SEM has furnished a scientific rationale for the design of serious games featuring Dunhuang murals. By emphasizing the enhancement of entertainment and interactive user experiences, the work posits that cultural identity among users can be fortified and presents innovative perspectives for the digital evolution of the cultural industry, advocating for the "living inheritance" of cultural heritage in the digital era.

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serious games / emotional design theory / Structural Equation Modeling (SEM) / cultural heritage / digital dissemination

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LI Li, XU Jinbo, WEI Yueqing. Design of Serious Games Featuring Dunhuang Murals Based on Emotional Design Theory and Structural Equation Modeling (SEM)[J]. Packaging Engineering. 2026, 47(8): 153-166 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.013

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