Museum Cultural and Creative Product Design Integrating Online Reviews and Product Design Semiotics

HE Linhao; XIE Yong

doi:10.19554/j.cnki.1001-3563.2026.08.018

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (8) : 213-229. DOI: 10.19554/j.cnki.1001-3563.2026.08.018

Industrial Design

Museum Cultural and Creative Product Design Integrating Online Reviews and Product Design Semiotics

HE Linhao, XIE Yong^*

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Abstract

To enhance the depth of cultural expression and communication effectiveness in cultural and creative product development for local museums, the work aims to propose a cultural-symbol translation method grounded in visitors' real experiences to address the tendency of existing products to remain at the level of formal aesthetics, superficial element collage, and shallow narratives. With the Yin Ruins Museum as a case, a cultural and creative design pathway consisting of "cognitive extraction-symbolic specification-symbolic translation-symbolic interpretation" was established and online reviews were collected and cleaned from rednote, Dianping, and Ctrip. Then, high-frequency word analysis with ROST CM6.0 and three-level grounded-theory coding were combined to extract cognitive categories. Candidate cognitive symbols were consolidated, named, and screened through a rating-scale evaluation. Within a product design semiotics framework, an "intuitive imagery-triadic symbol structure-symbol rhetoric" mechanism was introduced to support concept translation, which was further validated and refined through audience interpretation. Three core cognitive categories were identified, including spatial sensory perception, cultural-symbol perception, and behavioral experience and a cognitive-symbol system and a traceable translation pathway were established for cultural and creative design, enabling cultural imagery to be transformed from user experience into product design language. Overall, the proposed method integrates online review analysis, grounded theory, and product design semiotics to achieve a systematic translation from reviews to cognitive symbols and then to product language, providing reusable design evidence and expressive control cues that can improve cultural recognizability and communication outcomes of museum cultural and creative products.

Key words

product design semiotics / online review texts / grounded theory / cultural and creative products / user cognition / Yin Ruins Museum

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HE Linhao, XIE Yong. Museum Cultural and Creative Product Design Integrating Online Reviews and Product Design Semiotics[J]. Packaging Engineering. 2026, 47(8): 213-229 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.018

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