Against the backdrop of the successful inscription of the Beijing Central Axis on the World Heritage List, the work aims to explore innovative design pathways for visualizing its historical evolution, thereby proposing design strategies that are both innovative and practically valuable. By employing the three-level coding analysis method of the grounded theory, based on in-depth interviews and online data collection, text coding was conducted with NVivo to distill the general principles of Guochao design. On this basis, the emotional design theory was introduced to integrate the Guochao design principles with the artistic characteristics of the Central Axis layout, thereby constructing an innovative design strategy for visualizing the historical evolution of the Beijing Central Axis. Seven innovative visualization design strategies were proposed for the historical evolution of the Central Axis, including superimposed presentation of historical evolution, macro-visualization of spatial order, flat visual element architecture, emotional use of subjective colors, full and stable composition, and function-oriented narrative design that embedded emotion into scenes. Thus, a visualization design practice was subsequently completed based on these strategies. This research establishes an innovative design strategy system for visualizing the historical evolution of the Beijing Central Axis, expands the pathways for transforming cultural heritage within the field of visual communication, and provides a theoretically grounded and methodologically supportive framework of reference value for the cross-disciplinary integration of heritage preservation and design research.
Key words
Beijing Central Axis /
Guochao design /
grounded theory /
design strategy
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