The Application of Creative Design in the Development of the Real Economy

ZHANG Xinyue; ZHAOYinting

doi:10.19554/j.cnki.1001-3563.2026.08.032

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (8) : 386-391. DOI: 10.19554/j.cnki.1001-3563.2026.08.032

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The Application of Creative Design in the Development of the Real Economy

ZHANG Xinyue, ZHAOYinting^*

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Abstract

To explore how creative design can promote the development of the real economy, as well as its role in enhancing product added value, enhancing enterprise competitiveness, and promoting industrial upgrading, in order to better promote the coordinated development of design and economy. Using literature review method, relevant literature is reviewed to clarify the theoretical connection between creative design and the real economy and its impact mechanism on economic growth. Theoretical research method is adopted to explore the relationship between creative design and service quality, customer satisfaction, and corporate profitability. Creative design can significantly increase the added value of products, attract consumers and expand market share, improve user experience, increase user stickiness, bring long-term stable profits to enterprises, and inject new vitality into economic development. To this end, we need to base ourselves on the essence of the real economy and create a creative "design+" industrial chain; Relying on the "trinity" development concept of creative design, continuously stimulating new growth points of the real economy; Deeply tap into the innovative driving force of creative design and accelerate the pace of high-quality development of the real economy; Explore the flexibility of creative design and give physical products a more realistic user experience.

Key words

Creative design / Real economy / User experience / "three in one"

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ZHANG Xinyue, ZHAOYinting. The Application of Creative Design in the Development of the Real Economy[J]. Packaging Engineering. 2026, 47(8): 386-391 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.032

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