On the basis of clarifying the connotation and characteristics of regional culture, through the implementation of a series of strategies such as digging deep into the cultural core, clarifying the design principles, and improving the design process, to avoid a series of problems such as the selection of regional cultural elements is not accurate and unified, the type of cultural and creative design varieties is relatively single, and the lack of human feelings, so as to realize the organic interaction between the two. Let cultural and creative design have more recognition and creativity due to the integration of regional culture, and regional culture also gets creative transformation and innovative development with the help of cultural and creative design. Literature research and case analysis were used to study the cultural and creative design strategy based on regional culture. For contemporary cultural and creative design, regional culture is not only the material library of design, but also an important design object. To this end, it is necessary to first clarify the connotation and characteristics of regional culture, and comprehensively integrate with cultural and creative design on the basis. Only by highlighting the regional color, can the works stand out in the fierce competition and have lasting artistic value and charm.
Key words
Regional culture /
Cultural and creative design /
Application strategies
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