Analysis and Design Revitalization of Tujia Brocade Patterns Based on Iconography

SUN Haiyang; JIANG Yue; TAN Yong

doi:10.19554/j.cnki.1001-3563.2026.08.040

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (8) : 471-478. DOI: 10.19554/j.cnki.1001-3563.2026.08.040

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Analysis and Design Revitalization of Tujia Brocade Patterns Based on Iconography

SUN Haiyang¹, JIANG Yue², TAN Yong^3*

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Abstract

Tujia brocade patterns have strong regional characteristics and aesthetic connotations, and have undergone thousands of years of creative evolution and development. The work aims to propose an activation path for pattern design based on the graphic theory according to the current development status of Tujia brocade patterns, so as contribute to the living heritage of Tujia brocade and the systematic design and application of patterns. Based on fieldwork and extensive documentary research, typical patterns were analyzed according to the image journal of the iconographic theory. The semantic classification, compositional rules, color characteristics and deeper metaphors of Tujia brocade patterns were explained. On this basis, specific design activation paths and product application scenarios, such as digitally assisted design of Tujia brocade patterns, vectorized deconstruction design and pattern style translation by means of screen printing technology were proposed to provide theoretical ideas for more in-depth research. The revitalization of Tujia brocade pattern design based on iconography not only realizes the protection of traditional Tujia brocade craft, but also broadens the path of image culture dissemination. It is also conducive to improving the visual recognition effect of Tujia brocade pattern, promoting the new qualitative development of national culture industry, and meeting a variety of social needs.

Key words

Tujia brocade pattern / iconography / design revitalization / design application

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SUN Haiyang, JIANG Yue, TAN Yong. Analysis and Design Revitalization of Tujia Brocade Patterns Based on Iconography[J]. Packaging Engineering. 2026, 47(8): 471-478 https://doi.org/10.19554/j.cnki.1001-3563.2026.08.040

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