To solve the problems of packaging homogeneity, lagging function and cultural expression fault of time-honored brands, the work aims to carry out the innovative design of time-honored Dezhou braised chicken packaging through empathy theory and experience design in three aspects of cultural symbols, integration of modern design and use of environmental protection materials. Through theoretical combing, consumer demand research and value analysis, the dual demands of consumers for traditional characteristics and modern aesthetics were analyzed, and the focus was placed on convenience, environmental protection and emotional resonance. The design strategy was constructed from three dimensions of the unity of traditional elements and brand image, the improvement of emotional experience and green environmental protection, and then verified by practice combined with digital translation of cultural symbols, multi-sensory interaction mechanism and modular scene adaptation. Through modular design, the multi-sensory experience design and the application of biodegradable materials, the functional optimization of the time-honored Dezhou braised chicken packaging and the enhancement of the effectiveness of cultural communication were achieved. The research shows that the collaborative application of empathy theory and experience design can effectively activate the cultural identity of time-honored brands and promote the younger transformation of time-honored brands. In the future, it can deepen the quantitative research of user emotion and explore the application of intelligent packaging technology, providing reference for the innovative design of traditional food packaging.
Key words
empathy theory /
experience design /
time-honored brand /
Dezhou braised chicken /
innovative design of packaging
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