Design and Application of Museum Tourism Cultural and Creative Products from the Perspective of Qualia Theory

GU Yanhui; PENG Zixuan; YANG Yang; WANG Weiwei; YU Suihuai; WANG Yiwen

doi:10.19554/j.cnki.1001-3563.2026.10.018

PDF(11233 KB)

Packaging Engineering ›› 2026, Vol. 47 ›› Issue (10) : 208-219. DOI: 10.19554/j.cnki.1001-3563.2026.10.018

Industrial Design

Design and Application of Museum Tourism Cultural and Creative Products from the Perspective of Qualia Theory

GU Yanhui^1,2, PENG Zixuan¹, YANG Yang¹, WANG Weiwei^2,*, YU Suihuai^2,3, WANG Yiwen¹

Author information +

History +

Abstract

In view of the problems of homogenization and insufficient emotional experience in the design of museum tourism cultural and creative products at present, the work aims to introduce the Qualia Theory and integrate the KANO model with the Analytic Hierarchy Process (AHP) to construct a user emotion-centered design strategy, to facilitate the transformation of cultural and creative products from functional items into emotional carriers. Firstly, through field investigations and case studies, the current state and core challenges in development of museum cultural and creative products were examined systematically. Secondly, a three-layered design framework comprising the "product-behavior-experience" dimensions was established based on Qualia Theory. Then, the KANO model was then applied to identify and categorize user needs, followed by the use of AHP to prioritize sensory quality elements and determine design emphasis. Finally, design practices were implemented with Tang Dynasty cultural relics from the Shaanxi History Museum as a case study, with strategy effectiveness evaluated through user satisfaction assessment. The findings indicate that the integrated Qualia Theory and KANO-AHP approach effectively supports cultural interpretation, functional adaptation, and emotional resonance in product design, significantly enhancing users' cultural identity and experiential satisfaction, providing theoretical perspectives and practical strategies for advancing innovation in museum cultural and creative products.

Key words

Qualia Theory / museum tourism cultural and creative products / KANO model / Analytic Hierarchy Process / emotional experience / design strategy

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

GU Yanhui, PENG Zixuan, YANG Yang, WANG Weiwei, YU Suihuai, WANG Yiwen. Design and Application of Museum Tourism Cultural and Creative Products from the Perspective of Qualia Theory[J]. Packaging Engineering. 2026, 47(10): 208-219 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.018

References

[1] 白露. 体验视角下的乡村旅游产品开发研究[J]. 农业经济, 2021, (3): 48-50.
BAI L.Research on the Development of Rural Tourism Products from the Perspective of Experience[J]. Agricultural Economics, 2021, (3): 48-50.
[2] WU Y. Design of tourism cultural and creative products based on regional historical and cultural elements; proceedings of the E3S Web of Conferences, F,2021[C]. EDP Sciences.
[3] HE L, TIMOTHY D J.Tourists’ perceptions of 'cultural and creative souvenir' products and their relationship with place[J]. Journal of Tourism and Cultural Change, 2024, 22(2): 143-63.
[4] 江磊, 李明峰. 基于UGC 数据挖掘与 IPA 分析的生态旅游景区形象感知评价[J]. 中南林业科技大学学报, 2025, 45(4): 171-80.
JIANG L, LI M F.Image Perception Evaluation of Ecotourism Scenic Spots Based on UGC Data Mining and IPA Analysis[J]. Journal of Central South University of Forestry and Technology, 2025,45(4): 171-80.
[5] 詹秦川, 张建华, 王云云, 等. 基于感质理论的须弥山石窟旅游文创设计应用研究[J]. 包装工程, 2024, 45(20): 442-52.
ZHAN Q C, ZHANG J H, WANG YY, et al.Application research on tourism cultural and creative design of Xumi Mountain Grottoes based on sensory theory[J]. Packaging Engineering, 2024, 45(20): 442-52.
[6] RICHARDS G.Creativity and tourism in the city[J]. Current issues in Tourism, 2014, 17(2): 119-44.
[7] 王慧, 曾晨晨, 张永存, 等. 游客森林康养旅游需求层次识别与影响因素分析[J]. 林业经济问题, 2025, 45(5): 491-9.
WANG H, ZENG C C, ZHANG Y S, et al.Identification of Demand Levels and Analysis of Influencing Factors for Tourist Forest Health Tourism[J]. Forestry Economic Issues, 2025, 45(5): 491-9
[8] VALEK S N, MURA P.Art and tourism-a systematic review of the literature[J]. Tourism Review, 2023, 78(1): 273-90.
[9] 李伟, 汤橡. 乡村振兴视域下湖湘女红文创旅游产品设计研究[J]. 家具与室内装饰, 2022, 29(10): 74-8.
LI W, TANG X.Research on the Design of Hunan Women's Red Cultural and Creative Tourism Products from the Perspective of Rural Revitalization[J]. Furniture and Interior Decoration, 2022, 29(10): 74-8.
[10] 刘少艾, 林迎星. 游客参与、真实性感知与非遗文化旅游价值开发[J]. 福建论坛(人文社会科学版), 2020, 12): 99-108.
LIU S A, LIN Y X. Tourist participation, perception of authenticity,development of intangible cultural heritage tourism value[J]. Fujian Forum (Humanities and Social Sciences Edition), 2020, 12): 99-108.
[11] 徐云, 杨璐, 栗帅东. 基于用户情感体验的瑶族陶瓷茶具设计研究[J]. 家具与室内装饰, 2023, 30(9): 77-83.
XU Y, YANG L, LI S D.Research on the Design of Yao Ceramic Tea Set Based on User Emotional Experience[J]. Furniture and Interior Decoration, 2023, 30(9): 77-83.
[12] 贺雷, 杨泽. 文化基因视域下广西南丹白裤瑶旅游文创产品设计研究[J]. 包装工程, 2025, 46(16): 504-15.
HE L, YANG Z.Research on the Design of Tourism Cultural and Creative Products of Bai Ku Yao in Nandan, Guangxi from the Perspective of Cultural Genes[J]. Packaging Engineering, 2025, 46(16): 504-15.
[13] 刘佳, 张静, 申明哲, 等. 境之所至, 心之所向:恢复性环境感知视角下海洋康养旅游产品的游客选择偏好研究[J]. 南开管理评论, 1-22[2025-11-10].
LIU J, ZHANG J, SHEN M Z, et al.As far as the environment scene reaches, so does the heart aspire: A study on tourists' choice preferences of marine wellness tourism products from the perspective of restorative environmental perception[J]. Nankai Management Review, 1-22[2025-11-10].
[14] 唐靖雯, 王锋, 钟劲松, et al.基于游客感知价值理论的博物馆文创产品设计与应用研究[J]. 包装工程, 2024, 45(24): 163-71.
TANG J W, WANG F, ZHONG J S, et al.Research on the Design and Application of Museum Cultural and Creative Products Based on Tourist Perceived Value Theory[J]. Packaging Engineering, 2024,45(24): 163-71.
[15] 肖瑱. 基于Kano 模型的秦淮灯会非遗旅游服务系统设计[J]. 包装工程, 2024, 45(16): 431-8.
XIAO T.Design of Qinhuai Lantern Festival Intangible Cultural Heritage Tourism Service System Based on Kano Model[J]. Packaging Engineering, 2024, 45(16): 431-8.
[16] 卢宁宁. 旅游文创产品的设计路径与实践探索[J]. 包装工程, 2023, 44(24): 466-73.
LU N N.Design Path and Practical Exploration of Tourism Cultural and Creative Products[J]. Packaging Engineering, 2023, 44(24): 466-73.
[17] 郁常悦, 王晓峰. 个体旅游记忆的内容特征与情感反应[J]. 旅游科学, 2025, 39(7): 112-29.
YU C Y, WANG X F.The Content Characteristics and Emotional Reactions of Individual Travel Memories[J]. Tourism Science, 2025, 39(7): 112-29.
[18] 张路, 张晴, 宋明亮. 价值共创下环城市乡村旅游服务系统设计研究[J]. 包装工程, 2025, 46(2): 91-107.
ZHANG L, ZHANG Q, SONG M L.Research on the Design of Rural Tourism Service System in Huancheng City under Value Co creation[J]. Packaging Engineering, 2025, 46(2): 91-107.
[19] 武月琴, 刘靖雯. 基于嘉绒藏族文化的旅游产品设计应用研究[J]. 家具与室内装饰, 2023, 30(5): 68-73.
WU Y Q, LIU J W.Research on the Application of Tourism Product Design Based on Jiarong Tibetan Culture[J]. Furniture and Interior Decoration, 2023, 30(5): 68-73.
[20] 赵宇, 周子鸿. 象征互动:苗族“跺月亮舞”的视觉转译与设计应用[J]. 装饰, 2025, (2):133-5.
ZHAO Y, ZHOU Z H. Symbolic Interaction: Visual Translation and Design Application of Miao 'Moon stomping Dance'[J]. Decoration, 2025, 02): 133-5.
[21] 闫罗彬, 李宏卫, 李汝涓, et al.基于 AHP 法的丹霞景观美学质量评价——以中国东南部丹霞地貌区为例[J]. 地理研究, 2024, 43(12): 3350-62.
YAN L B, LI H W, LI R J, et al.Evaluation of Aesthetic Quality of Danxia Landscape Based onAHP Method: A Case Study of Danxia Landform Area in Southeast China[J]. Geographical Research, 2024, 43(12): 3350-62.