Independent Cultural and Creative Strategies of Zisha Ore Source Exhibition Hall Empowered by Digital Intelligence

DONG Yaping; ZHANG Yuhang; MA Yuwei

doi:10.19554/j.cnki.1001-3563.2026.10.023

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (10) : 253-264. DOI: 10.19554/j.cnki.1001-3563.2026.10.023

Design Discussion

Independent Cultural and Creative Strategies of Zisha Ore Source Exhibition Hall Empowered by Digital Intelligence

DONG Yaping^1,2, ZHANG Yuhang³, MA Yuwei^4,*

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Abstract

The work aims to empower the independent cultural and creative development of the Zisha Ore Source Exhibition Hall with digital intelligence, develop Zisha cultural and creative products featuring both design innovation and cultural connotation, improve tourist experience and participation, help "artisans" increase their income, and achieve a multi-win situation. JD Business Intelligence was used as the basic data source to explore the potential demands and preferences of Yixing Zisha teapot users. A corpus of local ceramic terms was collected and analyzed to construct an AIGC platform. The effectiveness of the digital cultural and creative strategy was verified through the design of personalized interactive scenarios and the evaluation of target audiences' experience, so as to form a "people-oriented" precise communication mode. An independent cultural and creative design project was implemented for the Huanglongshan Zisha Ore Source Exhibition Hall. User researches covering various fields identified the diverse demands of all-age Yixing Zisha enthusiasts. A digital platform was built to enhance the interactivity and experience of cultural and creative products. The digital construction and development of small and medium-sized resource-based rural museums should adopt a "small but exquisite" creative design strategy.

Key words

digital intelligence / Zisha / exhibition hall / independent cultural and creative product / strategy

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DONG Yaping, ZHANG Yuhang, MA Yuwei. Independent Cultural and Creative Strategies of Zisha Ore Source Exhibition Hall Empowered by Digital Intelligence[J]. Packaging Engineering. 2026, 47(10): 253-264 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.023

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