Design Translation and Innovative Research on Chengcheng Embroidery from the Perspective of Semiotics

LIU Zongming; XIN Ying; LI Chaoyang

doi:10.19554/j.cnki.1001-3563.2026.10.034

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (10) : 381-391. DOI: 10.19554/j.cnki.1001-3563.2026.10.034

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Design Translation and Innovative Research on Chengcheng Embroidery from the Perspective of Semiotics

LIU Zongming, XIN Ying^*, LI Chaoyang

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Abstract

The work aims to reveal the cultural semantic inheritance mechanism of Chengcheng embroidery patterns and construct a modern translation pathway, so as to solve the problem of innovative transformation of traditional crafts in contemporary design contexts. Based on Morris's triadic theory of semiotics, the symbolic structure of embroidery patterns was deconstructed from three levels of syntactics, semantics, and pragmatics. A symbolic database comprising 63 basic units and their corresponding semantic interpretation matrix were established. Subsequently, by introducing shape grammar derivation mechanisms, including shape evolution, unit iteration, and proportion substitution, an innovative pathway for transforming traditional patterns into modern design language was constructed. Under the premise of ensuring the recognizability of cultural symbols, this work effectively enhances the aesthetic value, thereby resolving the binary opposition between cultural inheritance and innovative development at the practical level. Ultimately, a six-in-one methodological system consisting of "semantic analysis, syntactic refinement, pragmatic extraction, pattern selection, morphological evolution, and application validation" is established, providing an operable theoretical paradigm for the modern transformation of traditional crafts.

Key words

Chengcheng embroidery / semiotics / pattern decoding / design translation

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LIU Zongming, XIN Ying, LI Chaoyang. Design Translation and Innovative Research on Chengcheng Embroidery from the Perspective of Semiotics[J]. Packaging Engineering. 2026, 47(10): 381-391 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.034

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