The work aims to address the prevalent issues in museum cultural and creative design such as "superficial cultural translation" and "weak narrative logic" with focuses on the Han Dynasty dining etiquette of the Mawangdui, and to achieve a deep transformation from "cultural relic display" to "cultural narratives" through a systematic narrative design approach. In this study, a three-layer cultural translation model of "object-behavior-concept" was constructed. By integrating the narrative theory, semiotic analysis, and user experience design, this study systematically decoded the symbolic patterns, ritual behaviors, and conceptual systems embedded in Mawangdui banquet lacquerware. A progressive design path characterized by "light narrative (cognitive embedding)-medium narrative (interactive experience)-heavy narrative (emotional resonance)" was put forward. This path effectively transforms static cultural connotations into perceptible, participatory, and resonant experiences, and forms a communication chain from "symbolic cognition" to "value internalization". Ultimately, this study develops a replicable narrative methodology, promotes the activation and meaning regeneration of cultural heritage, and gives rise to a design trend moving from "functional object-making" to "spiritual construction".
Key words
cultural translation /
museum cultural and creative products /
Mawangdui Tombs of the Han Dynasty /
narrative design
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References
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