Lihouhu IP Cultural and Creative Product Design Based on the Perspective of Cultural and Tourism Integration

HU Jiangsheng; ZHAO Xiaofang; AN Jingbin

doi:10.19554/j.cnki.1001-3563.2026.10.038

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (10) : 429-437. DOI: 10.19554/j.cnki.1001-3563.2026.10.038

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Lihouhu IP Cultural and Creative Product Design Based on the Perspective of Cultural and Tourism Integration

HU Jiangsheng, ZHAO Xiaofang^*, AN Jingbin

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Abstract

With the intangible cultural heritage of Shanxi Lihouhu as an example, the work aims to innovate in the visual symbol design of intangible cultural heritage IP, enhance the uniqueness of cultural brands and users' recognition of their values, explore innovative application channels in cultural and tourism products, and boost the cultural empowerment of cultural and tourism development in Shanxi. Through SWOT analysis, the advantages and disadvantages of Shanxi cultural and tourism resources were studied, the uniqueness and market potential of cultural resources were identified, and the challenges under cultural and tourism integration were also clarified. Combined with the KANO model, the user's demand characteristics in "visual symbols, functional experience and emotional resonance" were analyzed and the charm attribute and the necessary attribute were identified, providing the precise demand orientation for the design scheme. FAHP method was used to construct the weight system of design elements. Through hierarchical progressive analysis of the proposed design elements, the system was divided into 5 criterion layers and 15 indicator layers, aiming to strengthen the recognition of Shanxi cultural and tourism brands and emotional resonance with users. Ultimately, by designing the "Auspicious Tiger Welcoming Blessings" logo, developing six types of cultural derivatives, and launching customized cultural and creative products, the external dissemination of local culture was facilitated. By constructing innovative visual symbol imagery, the recognition of Shanxi cultural and tourism brands and users' emotional resonance are enhanced. On the one hand, it advances cultural empowerment and on the other hand, it improves the competitiveness of the cultural and tourism industry.

Key words

cultural and tourism integration / Lihouhu / IP design / cultural and creative products / cultural dissemination

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HU Jiangsheng, ZHAO Xiaofang, AN Jingbin. Lihouhu IP Cultural and Creative Product Design Based on the Perspective of Cultural and Tourism Integration[J]. Packaging Engineering. 2026, 47(10): 429-437 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.038

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