Innovative Design of Quyang Ding Porcelain Cultural and Creative Products under the Perspective of Intangible Cultural Heritage Revitalization

JIA Wenguang; ZHAO Xiaofang; WANG Wenjie; LI Guojuan

doi:10.19554/j.cnki.1001-3563.2026.10.039

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (10) : 438-448. DOI: 10.19554/j.cnki.1001-3563.2026.10.039

Innovative Design of Quyang Ding Porcelain Cultural and Creative Products under the Perspective of Intangible Cultural Heritage Revitalization

JIA Wenguang¹, ZHAO Xiaofang^1,*, WANG Wenjie¹, LI Guojuan²

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Abstract

With Quyang Ding porcelain as the research object, the work aims to explore the innovative inheritance path of intangible cultural heritage in the contemporary context. Firstly, through the combing of historical documents and the demand analysis of the Kano model, the cultural gene pool was established to clarify the core demands of the consumer market for traditional crafts. Then, the typical artifact samples were deconstructed and the fuzzy hierarchical analysis method and the entropy weight-TOPSIS method were employed to quantitatively assess the weights of dominant genetic elements such as pattern, shape, glaze color, etc. The semiotics theory was adopted to combine the explicit and implicit cultural factors to guide the variation and recombination of genetic factors and the logic of the signifier-signified transformation of traditional symbols in the modern context was analyzed. Through semiotic deconstruction and digitalization technology, the cultural genes of Quyang Ding porcelain and realizes innovative translation are extracted systematically, improving the functionality and cultural experience of cultural and creative products. This work not only expands the dimension of intangible cultural heritage communication, but also provides a replicable innovation path for the sustainable development of traditional handicrafts, and helps the synergistic development of cultural confidence and industrial upgrading.

Key words

Quyang Ding porcelain / intangible cultural heritage / cultural symbol translation / living inheritance

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JIA Wenguang, ZHAO Xiaofang, WANG Wenjie, LI Guojuan. Innovative Design of Quyang Ding Porcelain Cultural and Creative Products under the Perspective of Intangible Cultural Heritage Revitalization[J]. Packaging Engineering. 2026, 47(10): 438-448 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.039

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