This paper addresses prevalent issues in current cultural creative product design, such as severe homogenization, superficial cultural expression, and monotonous user experiences, by proposing the systematic integration of narrative concepts into design practices. The study constructs a three-dimensional strategic framework centered on "narrative theme, narrative vehicle, and narrative effect." At the thematic level, it advocates replacing grand symbolic accumulation with specific cultural details and emotional touchpoints. At the vehicle level, it emphasizes multi-sensory storytelling through the synergistic design of form, color, and function. At the effect level, it promotes enhancing user engagement through scenario construction, interactive mechanisms, and co-creative experiences. By examining typical cases, this paper elaborates on how the organic combination of these three strategies can deepen the conveyance of cultural connotations and establish effective emotional resonance, thereby providing a comprehensive theoretical and practical pathway for narrative design in cultural creative products.
Key words
Cultural and Creative Product Design /
Narrative Design /
Three dimensional Strategic Framework /
Cultural Communication /
User Experience
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