Visual Design of Immersive Educational Games in Ancient Villages from the Perspective of Interactive Narrative Theory

GUO Huanyu; LI Chunyang; LI Yifan; XIE Yingying; LIN Lin

doi:10.19554/j.cnki.1001-3563.2026.10.047

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (10) : 510-520. DOI: 10.19554/j.cnki.1001-3563.2026.10.047

Design Discussion

Visual Design of Immersive Educational Games in Ancient Villages from the Perspective of Interactive Narrative Theory

GUO Huanyu¹, LI Chunyang^1,2,3,*, LI Yifan¹, XIE Yingying¹, LIN Lin⁴

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Abstract

Grounded in interactive narrative theory, the work aims to explore how AR-based immersive interactive media can empower study tours in ancient villages and provide new perspectives for cultural development and outdoor educational game design. Firstly, the immersive interactive needs of children in study activities were analyzed. Secondly, the interactive narrative theory was integrated into the game design process and a three-tiered visual design strategy was proposed, encompassing narrative content, narrative contexts, and narrative experiences. With the AR immersive study tour game design of Wenchong Village, the Phantom of the Ancient Village: Guardians of Wenchong as a case study, the immersive game narrative content with non-linear narrative was constructed, an immersive game narrative context featuring multi-dimensional interactive perception was created, an immersive game narrative experience fostering emotional resonance and cultural identity was shaped to explore the feasibility of this strategy. Comprehensive analysis and user feedback indicated that AR study games developed under interactive narrative theory held significant application potential. The findings demonstrate that immersive interactive design can enhance the depth of cultural perception and situational experience in study activities of ancient villages, offering valuable insights for the inheritance, protection and dissemination of cultural heritage.

Key words

immersive design / study tour games / study tours in ancient villages / interactive narrative / AR technology

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GUO Huanyu, LI Chunyang, LI Yifan, XIE Yingying, LIN Lin. Visual Design of Immersive Educational Games in Ancient Villages from the Perspective of Interactive Narrative Theory[J]. Packaging Engineering. 2026, 47(10): 510-520 https://doi.org/10.19554/j.cnki.1001-3563.2026.10.047

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