Festival Experience Design of Zhuang People's "San Yue San" Based on Text Sentiment Calculation

WANG Shana; SU Mengli; XI Man

doi:10.19554/j.cnki.1001-3563.2026.12.018

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (12) : 231-240. DOI: 10.19554/j.cnki.1001-3563.2026.12.018

Industrial Design

Festival Experience Design of Zhuang People's "San Yue San" Based on Text Sentiment Calculation

WANG Shana^*, SU Mengli, XI Man

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Abstract

Against the backdrop of the deep integration of tourism and intangible cultural heritage (ICH), the market demand for ethnic ICH-themed tourism has surged, while tourists' emotional experiences during the Zhuang people's "San Yue San" festival still have significant room for improvement. Based on text sentiment calculation theory, the LDA topic model and the software RostCM6 were employed to conduct quantitative analysis, sentiment tendency quantification, and topic semantic mining of textual data on tourists' festival experiences and the Kano model was introduced to prioritize and screen key experience elements, thereby constructing a cultural experience design framework. A "trinity model" of scene reconstruction-emotion anchoring-technology empowerment" was constructed to achieve modern digital translation of ICH genes, and develop a visualized and interactive auxiliary experience system for ethnic festivals. The work verifies the feasibility of applying text sentiment calculation in ICH activation, providing a reusable theoretical paradigm and practical path for ethnic cultural tourism experience design and holds important academic value and practical significance for promoting the innovative development of intangible cultural heritage.

Key words

Zhuang people's "San Yue San" festival / text sentiment calculation / festival experience design

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WANG Shana, SU Mengli, XI Man. Festival Experience Design of Zhuang People's "San Yue San" Based on Text Sentiment Calculation[J]. Packaging Engineering. 2026, 47(12): 231-240 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.018

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