Value Analysis and Design Path of Cultural and Creative Products of Taihao Mausoleum in Huaiyang Based on Grounded Theory

ZHU Lele

doi:10.19554/j.cnki.1001-3563.2026.12.035

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (12) : 409-419. DOI: 10.19554/j.cnki.1001-3563.2026.12.035

Value Analysis and Design Path of Cultural and Creative Products of Taihao Mausoleum in Huaiyang Based on Grounded Theory

ZHU Lele

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Abstract

The work aims to conduct an in-depth exploration of the cultural elements of Taihao Mausoleum in Huaiyang, and apply the grounded theory to analyze the application value of these elements in the design of cultural and creative products, so as to enhance the cultural connotations and market competitiveness of the cultural and creative products related to Taihao Mausoleum, thereby promoting the inheritance and development of Huaiyang's regional culture. Adopting the grounded theory research approach, online comment data were sourced from renowned databases, official public accounts, and online reviews collected through the use of Python software. Open coding, axial coding, and selective coding were carried out on the primary data to establish the logical connection between cultural elements and the design of cultural and creative products. The research findings indicated that emotional value represented the primary demand for the development of cultural and creative products. Social value constitutes the objective value demand, while functional value is the secondary value demand. Additionally, an analysis was made within three core categories regarding the design value demand model of the cultural and creative products of Taihao Mausoleum and the relationships among its various influencing elements. The grounded theory offers a scientific research framework for the design of cultural and creative products related to Taihao Mausoleum in Huaiyang. It can effectively uncover the inherent value of cultural elements and translate them into cultural and creative products with market potential. This study not only enriches the design theory of Taihao Mausoleum's cultural and creative products but also provides valuable references for the development of cultural and creative products of other regional cultures.

Key words

grounded theory / value demand / cultural and creative product design

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ZHU Lele. Value Analysis and Design Path of Cultural and Creative Products of Taihao Mausoleum in Huaiyang Based on Grounded Theory[J]. Packaging Engineering. 2026, 47(12): 409-419 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.035

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