Design of Cultural and Creative Products for Hongyao Ecological Museum Based on the Schema Theory

ZHANG Xue; AO Zihan; REN Xinyue; LI Benjian

doi:10.19554/j.cnki.1001-3563.2026.12.039

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (12) : 451-462. DOI: 10.19554/j.cnki.1001-3563.2026.12.039

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Design of Cultural and Creative Products for Hongyao Ecological Museum Based on the Schema Theory

ZHANG Xue, AO Zihan, REN Xinyue^*, LI Benjian

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Abstract

Addressing the deep-seated contradiction between high cultural cognitive thresholds and difficult knowledge transformation in ethnic museum cultural and creative product design, the work aims to introduce the schema theory to construct a design strategy framework encompassing structural, associational, and dynamic dimensions and validate the framework with Hongyao Ecological Museum as the case study. Field investigations and surveys were used to collect the existing cultural and creative materials in Hongyao Ecological Museum and summarize the deficiencies. Based on problem analysis, the schema theory was introduced to propose a strategic framework from structural, associational, and dynamic dimensions, while the Analytic Hierarchy Process (AHP) was employed to quantitatively weigh elements and select core elements based on weights, and finally refine design strategies into actionable methods combined with the schema theory. The resulting cultural and creative products achieved significant improvements in consistency, functionality, and distinctiveness, better satisfying tourists' practical needs and emotional experiences. In conclusion, the proposed strategies effectively address the existing shortcomings of Hongyao Ecological Museum's cultural and creative products, verify the effectiveness of the schema theory-driven design strategy framework, and provide a replicable methodological pathway for ethnic museum cultural and creative development.

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schema theory / Hongyao Ecological Museum / cultural and creative product design

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ZHANG Xue, AO Zihan, REN Xinyue, LI Benjian. Design of Cultural and Creative Products for Hongyao Ecological Museum Based on the Schema Theory[J]. Packaging Engineering. 2026, 47(12): 451-462 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.039

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