The work aims to examine the significance and methodologies of integrating intangible cultural heritage (ICH) elements into digital cultural creativity design, explore their potential, address existing challenges, and propose actionable strategies to revitalize ICH preservation while fostering innovation in the digital cultural and creative industries. Through a combination of literature review and case studies, both the conceptual frameworks and practical pathways for embedding ICH elements into digital design processes were analyzed. In conclusion, Incorporating ICH elements into digital cultural creativity design enhances cultural continuity, enriches product narratives, and strengthens market appeal. However, challenges such as technical limitations, intellectual property concerns, and commercialization barriers persist in practical operation. To optimize digital applications of ICH, designers can leverage artistic forms (e.g., painting, sculpture, and 3D modeling) and adopt strategies including reinterpretation of traditional motifs, dynamic color systems, virtual reality integration, and digital craftsmanship.
Key words
intangible cultural heritage /
digital cultural creativity /
cultural and creative design /
cultural inheritance
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