Visual Expression of Traditional Cultural Symbols and Their Application in Modern Cultural and Creative Product Design

ZHANG Hailong

doi:10.19554/j.cnki.1001-3563.2026.12.043

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (12) : 492-497. DOI: 10.19554/j.cnki.1001-3563.2026.12.043

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Visual Expression of Traditional Cultural Symbols and Their Application in Modern Cultural and Creative Product Design

ZHANG Hailong

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Abstract

The work aims to explore the application of traditional cultural symbols in modern cultural and creative product design, so as to find a balance between inheritance and innovation, and promote the dual enhancement of cultural identity and industrial development. Through literature review and case study, relevant literature on traditional cultural symbols and modern cultural and creative product design was consulted to understand existing research results and application status. Through systematic sorting and analysis of traditional cultural symbols, combined with modern design concepts and technical means, a series of methods and strategies for integrating traditional cultural symbols into modern cultural and creative product design were proposed. In conclusion, the application of traditional cultural symbols can not only enhance the cultural connotation and artistic value of cultural and creative products, inherit and promote traditional culture, but also effectively improve the market competitiveness and consumer satisfaction of products, and promote the sustainable development of the cultural and creative industry. Therefore, the application of traditional cultural symbols in modern cultural and creative product design is a feasible and effective path.

Key words

traditional cultural symbols / visual expression / modern cultural and creative design / cultural inheritance and innovation / application of cultural and creative products / cultural IP transformation

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ZHANG Hailong. Visual Expression of Traditional Cultural Symbols and Their Application in Modern Cultural and Creative Product Design[J]. Packaging Engineering. 2026, 47(12): 492-497 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.043

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