Cross-cultural Symbol Translation and Design Innovation of the Huashan Rock Painting Based on the Vietnamese Context

WANG Li; JIANG Yansen; XU Yingqiao

doi:10.19554/j.cnki.1001-3563.2026.12.047

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (12) : 537-550. DOI: 10.19554/j.cnki.1001-3563.2026.12.047

Design Discussion

Cross-cultural Symbol Translation and Design Innovation of the Huashan Rock Painting Based on the Vietnamese Context

WANG Li, JIANG Yansen^*, XU Yingqiao

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Abstract

The work aims to take the cross-cultural design practice of Huashan rock paintings as a case study to construct a cross-cultural design methodology to promote the creative transformation and innovative dissemination of Chinese cultural heritage. Based on Hofstede's theory of cultural dimensions, cross-cultural characteristic words and characteristic symbols were extracted by comparing the cultural dimensions of China and Vietnam and combining hierarchical analysis method and eye movement experiments in collaboration with Vietnamese designers, international students and tourist volunteers. Graphic semantic evaluation, shape grammar and design evaluation methods were adopted for symbol analysis and design translation. By screening cultural characteristic words and high-profile visual symbols, the design and application of Huashan rock painting posters and cultural and creative products were completed through illustration, design and evaluation. The design process ensures the effectiveness of the program in terms of cultural recognition and aesthetic acceptance, and builds a cross-cultural translation design path integrating the theory of cultural dimension and quantitative analysis, which provides a practical case for the cultural and tourism cooperation between China and Vietnam, and also offers methodological support for the innovative international communication of China's cultural heritage.

Key words

Vietnamese context / Huashan Rock Painting / cross-cultural symbol translation / design innovation

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WANG Li, JIANG Yansen, XU Yingqiao. Cross-cultural Symbol Translation and Design Innovation of the Huashan Rock Painting Based on the Vietnamese Context[J]. Packaging Engineering. 2026, 47(12): 537-550 https://doi.org/10.19554/j.cnki.1001-3563.2026.12.047

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