Cultural and Creative Product Design of Chengdu Museum Based on Embodied Cognition Theory and FAHP

LIU Changyi; YAN Haijun; LI Siyu

doi:10.19554/j.cnki.1001-3563.2026.14.028

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (14) : 334-345. DOI: 10.19554/j.cnki.1001-3563.2026.14.028

Industrial Design

Cultural and Creative Product Design of Chengdu Museum Based on Embodied Cognition Theory and FAHP

LIU Changyi^1,*, YAN Haijun², LI Siyu³

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Abstract

The work aims to propose an integrated approach combining embodied cognition theory with the Fuzzy Analytic Hierarchy Process (FAHP), and apply it to the cultural and creative product design of museums for verification, so as to enhance the immersion and cognitive depth of museum cultural communication. With Chengdu Museum as a case, the study first analyzed its cultural resources and existing product system to assess the feasibility of embodied cognition-driven design. Then, through the KJ method and focus group interviews, three key design dimensions, including cultural identifiability, physical engagement, and cognitive resonance, were extracted to build a user experience-oriented evaluation index system. Next, FAHP was then used to quantify the weights of design elements, identify core design keywords and develop cultural and creative products for Chengdu Museum. Finally, the design effect was evaluated using a fuzzy comprehensive method. The findings demonstrated that integrating embodied cognition with FAHP could effectively align design with user needs. Based on the cultural resources of Chengdu Museum, the "Xiang Fu Chengdu" refrigerator sticker cultural and creative product was designed, verifying the effectiveness of the design strategy. IN conclusion, the integration of the embodied cognition theory with FAHP can effectively enhance human-centeredness and scientific rigor of museum cultural and creative product design, and support immersive and cognitively meaningful cultural experiences, offering both theoretical and practical value for the design of museum cultural and creative products.

Key words

embodied cognition / fuzzy analytical hierarchy process (FAHP) / cultural and creative product design / product design / museum

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LIU Changyi, YAN Haijun, LI Siyu. Cultural and Creative Product Design of Chengdu Museum Based on Embodied Cognition Theory and FAHP[J]. Packaging Engineering. 2026, 47(14): 334-345 https://doi.org/10.19554/j.cnki.1001-3563.2026.14.028

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