In the context of globalized industrial upgrading and booming cultural economy, the in-depth integration of culture and tourism industry has become an important force to reshape the market pattern. As an emerging field of modern catering industry, prepared dishes have both market potential and cultural value by virtue of their convenience and regional characteristics. The work aims to explore the cross-border integration path between cultural tourism resources and the prepared dish industry and provide theoretical support as well as practical application references for relevant design practices. Through field survey and case analysis, the intrinsic correlation between culture and tourism integration and prepared dishes was revealed, the pain points of the current prepared dish packaging design were identified, and the strategies of empowering the prepared dish packaging design through digital technology were proposed. With Lingnan Cantonese prepared dish packaging design as an example, the introduction of H5 animation, augmented reality (AR), Internet of Things, blockchain and other digital technologies deepened consumers' perception of the culinary cultural connotations behind Lingnan Cantonese dishes, built a multi-dimensional dialogue bridge between the consumers and the product, and ensured the transparency and traceability of the prepared dish industry chain. Practical research on Lingnan Cantonese dish packaging design reveals that the prepared dish packaging empowered by digital technologies can exert its strengths in regional cultural expression, consumer emotional connection, and industrial chain traceability. Looking ahead, with the continuous advancement of digital technologies, their applications in the prepared dish packaging design will be further expanded, opening broader prospects for industrial innovation and the integrated development of cultural tourism.
Key words
culture and tourism integration /
prepared dish /
packaging design /
digital technology
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