The work aims to put focuses on the insufficient research and declining situation of the tiger-head kao (armour-like opera costumes) patterns on clothing of Shaanxi rod puppets, analyze their symbolic meanings and cultural functions, explore their modern innovative application approaches, and thus promote the activation and daily inheritance of this intangible cultural heritage. Drawing on semiotics, the cultural memory theory, and design aesthetics, and with reference to traditional opera samples, pattern elements such as tiger patterns and wool swirl patterns were extracted to analyze their structural forms and visual grammars, and the Kano model was used to understand consumer needs. Practical transformation was realized by designing derivative dolls. The findings included a refined three-level symbolic system of the tiger-head kao patterns, with clear symbolic meanings of patterns like tiger patterns. The Kano model showed that interactivity and cultural connotation were expected needs, while material texture and emotional appeal were attractive ones. Additionally, the dolls, which integrated traditional patterns with modern design, achieved the balance between cultural inheritance and functional adaptation. In conclusion, the study uncovers the cultural logic and symbolic value of the tiger-head kao patterns, and the proposed innovative application strategies effectively drive the modern transformation of intangible cultural heritage elements, providing an operational reference model for the activation and inheritance of similar intangible cultural heritages.
Key words
Shaanxi rod puppets /
tiger-head kao patterns /
symbolic interpretation /
intangible cultural heritage activation /
innovative design
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