Regional Disparities in Digital-Intelligent Technology Empowerment for Cultural Brand Development

LI Yan; ZHANG Junqing

doi:10.19554/j.cnki.1001-3563.2026.14.052

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (14) : 607-615. DOI: 10.19554/j.cnki.1001-3563.2026.14.052

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Regional Disparities in Digital-Intelligent Technology Empowerment for Cultural Brand Development

LI Yan¹, ZHANG Junqing^2,*

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Abstract

The work aims to investigate the impact of digital-intelligent technology on regional cultural brand development, reveal the regional disparity characteristics of technology empowerment effects, and provide pathway references for the digital development of cultural brands in different regions. With panel data from 30 Chinese provinces spanning 2017-2021, cultural brand development indicators were constructed from three dimensions of industry scale, industry efficiency, and innovation capacity. Digital-intelligent technology indicators were constructed from four dimensions of infrastructure, human resources, industry scale, and technology transactions, with comprehensive indices calculated by the entropy method. A two-way fixed effects model was employed to examine the impact of digital-intelligent technology on cultural brand development. Robustness tests were conducted through instrumental variable regression and Bootstrap methods, and heterogeneity analysis was performed across eastern, central, and western regions. Digital-intelligent technology exerted a significant positive impact on cultural brand development, but notable regional heterogeneity existed. The technology empowerment effect was the strongest in eastern regions (coefficient 0.852, P<0.01), moderate in central regions (coefficient 0.265, P<0.05), and insignificant in western regions. Local government cultural expenditure showed significant positive effects in central and western regions but was insignificant in eastern regions. The empowerment effect of digital-intelligent technology on cultural brands exhibits regional dependence, contingent upon regional conditions such as digital infrastructure, talent reserves, and market environment. Eastern regions should deepen technology application, central regions need to strengthen technology transformation, and western regions should prioritize improving digital foundations. This work provides empirical evidence for the digital transformation and differentiated development of regional cultural brands.

Key words

digital-intelligent technology / cultural brand / regional heterogeneity / technology empowerment

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LI Yan, ZHANG Junqing. Regional Disparities in Digital-Intelligent Technology Empowerment for Cultural Brand Development[J]. Packaging Engineering. 2026, 47(14): 607-615 https://doi.org/10.19554/j.cnki.1001-3563.2026.14.052

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