Tourism Service Product Design for Historic and Cultural City Sites

ZHAN Qinchuan; LI Yuhua; LIU Xutong; MA Qikai; LI Shuai

doi:10.19554/j.cnki.1001-3563.2026.16.021

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (16) : 242-254. DOI: 10.19554/j.cnki.1001-3563.2026.16.021

Industrial Design

Tourism Service Product Design for Historic and Cultural City Sites

ZHAN Qinchuan, LI Yuhua^*, LIU Xutong, MA Qikai, LI Shuai

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Abstract

In the preservation and development of historic and cultural cities, archaeological sites serve as vital spatial conduits for cultural continuity. The quality of tourism services within these sites directly influences the effectiveness of heritage revitalization. The work aims to take Xi'an as a case to explore the optimization of tourism service product design for archaeological sites, so as to balance the tension between the heritage's "historical depth" and visitors' "experiential depth", thereby enhancing the quality and sustainability of heritage revitalization. An AHP-emotion analysis integrated evaluation model was developed as the core tool for optimizing tourism service product design. Hierarchical analysis was conducted to determine the weighting of design indicators, while emotion analysis techniques were employed for text mining and cross-validation of multi-source visitor data. This approach effectively integrated subjective experiential perceptions with objective design metrics, enabling a systematic analysis of visitors' holistic perceptions of tourism service products. In conclusion, the study validated the effectiveness of the AHP-sentiment analysis model in quantifying perceptions of tourism service products. It proposes a four-dimensional product design optimization framework centred on "historical authenticity -spatial comfort -experiential immersion -service convenience", aiming to provide new insights for tourism service product innovation and sustainable development in Xi'an and similar heritage sites of renowned cities.

Key words

archaeological site / historic and cultural city / tourism service products / product design

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ZHAN Qinchuan, LI Yuhua, LIU Xutong, MA Qikai, LI Shuai. Tourism Service Product Design for Historic and Cultural City Sites[J]. Packaging Engineering. 2026, 47(16): 242-254 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.021

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