Research on Interactive Design Elements of Intangible Cultural Heritage Affordance Experience Based on SEM

LI Peiqi; HAN Haiyan; LI Zhuang; ZHANG Jingjing

doi:10.19554/j.cnki.1001-3563.2026.16.032

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (16) : 374-385. DOI: 10.19554/j.cnki.1001-3563.2026.16.032

Design Discussion

Research on Interactive Design Elements of Intangible Cultural Heritage Affordance Experience Based on SEM

LI Peiqi¹, HAN Haiyan^1,2, LI Zhuang^1,2,*, ZHANG Jingjing^2,3

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Abstract

The work aims to explore the relationship and weight between cultural affordance experience and interactive design elements based on the embodied cognition theory with traditional costumes in Inner Mongolia as an example, so as to enhance the cultural experience in the exchange of intangible cultural heritage information. Firstly, by combining user interviews with the KJ method, users' cultural affordance experience needs were extracted; Secondly, combining the embodied cognition theory with literature analysis and factor analysis, the design elements of intangible cultural heritage information exchange were summarized; Finally, structural equation modeling was used to validate the information exchange elements influencing cultural affordance experience. The embodied practice of skills in the exchange of intangible cultural heritage information was the most important indicator that affected affordance. The embodiment of symbolic imagery, the construction of situational fields, and the experience of shared identity all had a positive impact on affordance. In conclusion, a design element model that integrates the embodied cognition theory and the affordance theory is constructed and validated. The relationship between intangible cultural heritage information interaction design elements and cultural affordance experience is verified through structural equation modeling, providing reference for user experience research in cultural information interaction design.

Key words

affordance / information interaction design / design elements / structural equations / user studies

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LI Peiqi, HAN Haiyan, LI Zhuang, ZHANG Jingjing. Research on Interactive Design Elements of Intangible Cultural Heritage Affordance Experience Based on SEM[J]. Packaging Engineering. 2026, 47(16): 374-385 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.032

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