Design of Visual Cultural Tourism Products from the Ceiling of the Tengwang Pavilion from the Perspective of Cultural and Tourism Integration

XU Fei; WU Guorong

doi:10.19554/j.cnki.1001-3563.2026.16.033

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (16) : 386-394. DOI: 10.19554/j.cnki.1001-3563.2026.16.033

Design of Visual Cultural Tourism Products from the Ceiling of the Tengwang Pavilion from the Perspective of Cultural and Tourism Integration

XU Fei¹, WU Guorong^2,*

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Abstract

The work aims to design a creative product themed on cultural elements in the ceiling of Tengwang Pavilion to meet users' demands in terms of visual aesthetics and cultural inheritance. An in-depth analysis was conducted to the visual elements, composition and color of the Tengwang Pavilion, extracting representative visual symbols and color combinations. Then, the mandala analysis method was adopted to clarify the core elements of cultural and creative products and their related elements, ensuring the systematicness and comprehensiveness of the design. Based on KANO analysis results, the satisfaction-impact characteristics of different demand items were distinguished. By synthesizing these analytical outcomes, product design schemes were formulated and subject to iterative optimization. A cultural and creative product themed on the ceiling of the Tengwang Pavilion is designed to combine aesthetic appeal and cultural connotation. It successfully meets users' visual and emotional needs, and enhances the market attractiveness and user satisfaction of the product.

Key words

cultural and tourism integration / Tengwang Pavilion / ceiling caisson / cultural and tourism products / KANO model

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XU Fei, WU Guorong. Design of Visual Cultural Tourism Products from the Ceiling of the Tengwang Pavilion from the Perspective of Cultural and Tourism Integration[J]. Packaging Engineering. 2026, 47(16): 386-394 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.033

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