Design of Lei Feng Cultural and Creative Products Based on Narrative Theory and Expandable Semantics

ZHANG Wei; GAO Honghe

doi:10.19554/j.cnki.1001-3563.2026.16.034

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (16) : 395-406. DOI: 10.19554/j.cnki.1001-3563.2026.16.034

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Design of Lei Feng Cultural and Creative Products Based on Narrative Theory and Expandable Semantics

ZHANG Wei, GAO Honghe^*

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Abstract

The work aims to break through the dilemmas of "stereotyping, symbolization, and didacticism" in traditional Lei Feng cultural and creative products and explore a modern translation mechanism for the spiritual core driven by narrative theory and extension semantics, shifting the design paradigm from "commemorating Lei Feng" to "activating the spirit". Firstly, narrative theory was applied to extract intangible cultural resources of Lei Feng spirit, constructing a three-dimensional narrative model of "event-behavior-spirit". Secondly, extension semantics and the basic-element model were introduced to transform abstract concepts such as the "screw spirit" into quantifiable, graphical, and productizable design elements. Thirdly, a two-dimensional evaluation mechanism of "cultural relevance-design value" was used to screen highly extensible feature vocabulary and match them with modern life carriers, completing the product-level translation of spiritual imagery. Centered on the spirit of "diligent study", a highly compatible carrier was constructed and a design scheme was output. Fuzzy comprehensive evaluation was employed to verify the effectiveness of the method in spiritual visibility, cultural identity, and integration with usage scenarios. This work proposes a systematic design framework of "spiritual narrative-semantic extension-product implementation", providing a replicable and transferable methodological model for the contemporary expression of red cultural IPs. It realizes the transition of red culture from the "memorial hall" to the "living space", transforming "collective memory" into "individual practice".

Key words

narrative theory / extension semantics / Lei Feng spirit / red cultural and creative / product design / screw spirit

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ZHANG Wei, GAO Honghe. Design of Lei Feng Cultural and Creative Products Based on Narrative Theory and Expandable Semantics[J]. Packaging Engineering. 2026, 47(16): 395-406 https://doi.org/10.19554/j.cnki.1001-3563.2026.16.034

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