Against the background of in-depth integration of culture and tourism as well as the construction of a cultural power, the Yellow River culture, as an essential part of China's outstanding traditional culture, is of great practical significance for its inheritance, innovation and contemporary revitalization. By carrying out the systematic design and market-oriented development of cultural and creative products related to the Yellow River culture, the work aims to promote the creative transformation and innovative development of Yellow River cultural resources, and break the predicament of single communication form and poor practical implementation of traditional culture. Meanwhile, it also aims to improve the research and development system of cultural and creative products, comprehensively upgrade the creative level, category richness and quality grade of contemporary Yellow River-themed cultural and creative products, adapt to public consumption demands and contemporary aesthetics while adhering to cultural roots, and ultimately realize mutual empowerment and win-win development between the living inheritance of the Yellow River culture and the high-quality growth of the cultural and creative industry. Adopting integrated research methods including literature research, typical case analysis and field investigation, the material resources and spiritual connotation of the Yellow River culture were systematically sorted out. Based on relevant theoretical foundations of design science, a five-in-one research framework for cultural and creative product design, namely cultural responsibility, resource sorting, process optimization, feature exploration and functional innovation was constructed. In conclusion, the design and development of Yellow River cultural and creative products should balance the mission of cultural inheritance with the actual demands of the market. It is essential to deeply explore regional cultural characteristics, integrate modern design aesthetics, and strengthen the practical functions and emotional value of products, so as to achieve coordinated improvement of social and economic benefits. In the future, digital technology and cross-border cooperation modes can be further adopted to broaden the creation dimension and communication path of Yellow River cultural and creative products, providing support for the long-term inheritance of the Yellow River culture and the sustainable development of the cultural and creative industry.
Key words
Yellow River culture /
cultural and creative products /
design strategies /
regional characteristics /
practical functions
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