The work aims to explore strategies for the successful application of intangible cultural heritage (ICH) into the design of modern cultural and creative products. Within the context of contemporary socio-cultural dynamics, the intrinsic value of ICH in modern cultural and creative design was analyzed. By synthesizing academic research and practical principles, methodologies for applying ICH elements were investigated. On this basis, the application ideas of intangible cultural heritage in the design of modern cultural and creative products were summarized, and the application ideas of intangible cultural heritage in the design of modern cultural and creative products were validated through empirical case studies. In conclusion, the effective incorporation of ICH into modern cultural and creative products must prioritize the core identity of such designs while aligning with their cultural responsibilities. Only in this way can the principles, concepts and ideas of applying intangible cultural heritage in the design of modern cultural and creative products be more scientific and reasonable, and the feasibility of the design plan will also be fully guaranteed as a result.
Key words
intangible cultural heritage /
modern cultural and creative product design /
living inheritance /
design strategy /
cultural empowerment
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