程雁飞.增强现实在智能包装中的应用趋势[J].包装工程,2018,39(7):27-30.
CHENG Yan-fei.Application Trend of Augmented Reality in Intelligent Packaging[J].Packaging Engineering,2018,39(7):27-30. |
| 增强现实在智能包装中的应用趋势 |
| Application Trend of Augmented Reality in Intelligent Packaging |
| 投稿时间：2017-11-14 修订日期：2018-04-10 |
| DOI：10.19554/j.cnki.1001-3563.2018.07.006 |
| 中文关键词: 互动体验 增强现实 智能包装 AR包装 |
| 英文关键词: interactive experience augmented reality intelligent packaging AR packaging |
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| 中文摘要: |
| 目的 研究增强现实技术在智能包装中的应用现状和未来趋势。方法 阐述增强现实技术在智能包装的互动体验，重点介绍增强现实在智能包装中的应用趋势。从增强现实技术在不同包装材质上的应用、增强包装产品信息传递面、增强包装产品社交化、突破传统包装营销应用效果、替代传统纸质说明书等方面进行研究。结果 随着技术的不断发展，智能包装通过创新思维在包装中加入更多的新技术、新工艺，使其既具有传统的功能，还具有新的应用方向，如RFID盘点检测、检测产品温度和新鲜度、增强现实展业发布平台等。结论 通过研究当前增强现实技术在智能包装中的应用，现实和虚拟世界应用可以得到连接。 |
| 英文摘要: |
| The work aims to study the application status and future trend of augmented reality technology in intelligent packaging. The interactive experience of augmented reality technology in intelligent packaging was expounded, and the application trend of augmented reality in intelligent packaging was emphatically introduced. These aspects were studied, including the application of augmented reality technology in different packaging materials, enhancing the information transmission surface of packaging products, enhancing the socializing of packaging products, breaking through the marketing application effect of traditional packaging, and the replacement of traditional paper instructions. With the continuous development of technology, more new technologies and processes were added to the intelligent packaging through innovative thoughts, so that it not only had the traditional functions, but also more new application directions, such as RFID inventory detection, detection of product temperature and freshness, and exhibition industry publishing platform of augmented reality, etc. Through the study on the application of current augmented reality technology in intelligent packaging, the applications in the reality and virtual world can be connected. |
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