| 张海彬.论现代包装设计中互动基因的新风尚[J].包装工程,2011,32(2):74-77. |
| 论现代包装设计中互动基因的新风尚 |
| On the New Fashion of the Interactive Gene in Modern Packaging Design |
| 投稿时间：2010-06-24 修订日期：2011-01-20 |
| DOI： |
| 中文关键词: 现代包装 利人 贴心 互动设计 |
| 英文关键词: modern packaging human-oriented caring interactive design |
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| 中文摘要: |
| 以互动设计的概念目的及本质特点， 结合实际的包装案例， 论述了只有真正实现消费者对于包装的参与、 互动和共同成长， 才能做出他们需要的贴心设计， 互动基因业已成为现代包装与消费者之间建立有机关系的切入点，具有明显的科学化和个性化倾向。在此基础上， 提出了包装设计必须融入现代人自主和参与的体验及向往， 以互动设计不断满足他们的深层需求， 诠释出新的现代设计与生活理念。 |
| 英文摘要: |
| Combined with actual packaging cases, only really realize the participation, interaction and co-development of the consumers for packaging, can make intimate design. Interactive gene industry has built an entry point between modern packaging and consumer which has a clear scientific and individual feature. Based on the analysis, it proposed that packaging design must be integrated into modern people experience and yearn, which interpreted new modern design and life ideas. |
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