| 倪 燕.分析道家美学思想在饮料包装设计中的体现[J].包装工程,2011,32(4):15-17,21. |
| 分析道家美学思想在饮料包装设计中的体现 |
| Embodiment of Taoist Aesthetics Thought in the Beverage Packaging Design |
| 投稿时间：2010-10-04 修订日期：2011-02-20 |
| DOI： |
| 中文关键词: 包装设计 道家美学 体现 启发 |
| 英文关键词: packaging design Taoism aesthetics embodiment inspiration |
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| 中文摘要: |
| 以道家美学思想在平面设计中的运用为启示， 分析了道家美学思想在饮料包装设计中的隐喻内涵， 并结合获Pentawards包装设计奖的作品， 论述了道家美学思想在饮料包装设计上的体现， 进而分析了饮料包装设计中的规则、表现、 手法等。提出了中国设计师要深掘中国的传统美学思想， 以达到对设计理念的启发作用， 从而设计出具有中国地域特色的优秀作品。 |
| 英文摘要: |
| Based on Taoist aesthetics thinking in graphic design for the application of enlightenment, it analyzed the Taoist aesthetics thinking in beverage packaging design of metaphor in graphic design. Combined with the connotation Pentawards packaging design works awarded as examples, it discussed the Taoist aesthetics thinking in beverage packaging design to reflect, and analyzed the rules, performance, technique, etc. in beverage packaging design. Based on this, it put forward domestic designers to dig deeper our traditional aesthetics, to achieve the designer to design process of design idea, which would design outstanding works with Chinese regional features. |
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