| 朱媛媛,袁恩培.电视频道包装中的水墨语言研究[J].包装工程,2011,32(8):5-8. |
| 电视频道包装中的水墨语言研究 |
| Research on Ink Painting Language in TV Channel Packaging |
| 投稿时间：2010-12-24 修订日期：2011-04-20 |
| DOI： |
| 中文关键词: 电视艺术 频道包装 水墨语言 个性化 |
| 英文关键词: TV arts channel packaging ink painting language individual |
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| 中文摘要: |
| 分析了水墨语言运用于电视频道包装的 2种表现形式， 以及它的独特之美和文化内涵。探讨了水墨语言在 2种电视频道包装表现形式中的具体运用； 个性化优势和电视观众的审美需求； 对于中国古典哲学思想的传承和发展、 传统美学的传承和创新以及对于中华民族情感的凝聚和传递。强调了对于水墨语言的研究意义以及将其结合至电视频道包装的优势所在， 提出了水墨语言运用于电视频道包装的可行思路。 |
| 英文摘要: |
| It analyzed two expression forms of ink painting language which was applied in TV packaging, as well as its unique beauty and cultural connotation. It also discussed the application of ink painting language in two expression forms in TV packaging, which were its individual advantages and aethetics demands for Tvviewers, inheritance and development of Chinese classical philosophy, inheritance and innovation of traditional aethetics, and cohesion and transmission of Chinese national emotion. It emphasized the significance of ink painting language and advantages of TV channel packaging, and put forward a feasible thinking to use ink painting language to TV channel packaging. |
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