| 摘要: |
| 分析了四川凉山彝族土特商品包装的生存现状， 结合其商品包装的优缺点， 论述了凉山彝族土特商品包装的文化传播价值， 分析了文化作为少数民族软实力在包装设计中的体现， 提出中国少数民族土特商品包装设计应当倡导文化特色， 以民族特色、 民族精神为根源， 这样才能把握民族文化软实力， 从中寻找出一条彝族文化从地区到全国的文化传播之路。 |
| 关键词: 土特产包装 彝族文化 软实力 传播 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
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| Research on Packaging Design Strategy of Native Commodities in Liangshan Yi Nationality Area |
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YUAN En-pei, LONG Fei
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Chongqing University，Chongqing 401331，China
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| Abstract: |
| It analyzed the current situation of Yi′s local products packaging in Liangshan. Combined with the advantages and disadvantages of local products packaging, it discussed the value of culture transmission of Liangshan Yi′ s local products packaging, then analyzed the minority culture as a soft power in the embodiment of packaging design. On this basis, the minority local products′packaging design should be based on ethnic characteristics, so as to promote the cultural characteristics of the design concept and grasped the soft power of national culture, and finally found the way to spread Yi′ s culture from the region to the whole country. |
| Key words: native specialties packaging Yi Nationality′ s culture soft power communication |
