| 摘要: |
| 分析了国家惠农政策的基本内涵及在国家惠农政策背景下， 农村消费环境态势、 惠农产品包装的现状和存在问题。论述了惠农产品包装品牌形象提升的必要性， 进而分析了其提升的可行性， 在 2年深入农村基层调查与总结的基础上， 以现代设计的思维方法融合中央强农惠农政策因素与产品包装设计的关系， 从 4个方面提出了惠农产品包装品牌形象的建构与提升的具体思路与对策。 |
| 关键词: 惠农产品 包装品牌形象 提升 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江西省高校教学改革研究课题2010年资助项目 （JXJG-10-4-34） |
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| Ideas and Strategy of Enhancing Packaging Brand Image of Benefit Agriculture Products |
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QIU Bo, CHEN Li-xia
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Jiangxi Agriculture University，Nanchang 330045，China
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| Abstract: |
| It analyzed the basic connotation of national benefit farming policy, and in countries under the background of benefit farming policy of rural consumption environment situation, and the existing problems of benefit product packaging. It discussed the necessity of promoting the brand image of benefit product packaging, and analyzed the feasibility of its promotion. Based on deeply rural grassroots investigation and summary in two years, combining modern design thinking method with the relationship between benefit farming policy and product packaging design, from four aspects it put forward the concrete ideas and countermeasures of construction and promotion for product packaging brand image. |
| Key words: benefit agriculture products packaging brand image promotion |
