| 摘要: |
| 以现在的旅游产品为研究对象， 分析了旅游产品设计中存在的泛地域化、 内容单一和缺乏时代性等主要问题， 并结合对地域文化的研究， 提出只有突出地域文化特色才是旅游产品设计开发的方向。设计时通过对地域文化的挖掘， 确定独特的设计主题， 运用一系列设计方法， 围绕主题展开纵向和横向的设计， 并根据时代变化进行创新，突出旅游产品的特色， 以提高旅游产品的竞争力。 |
| 关键词: 旅游产品 地域文化 泛地域化 时代性 |
| DOI： |
| 分类号:J525.9 |
| 基金项目: |
|
| Study on Regional Cultural Characteristics of Tourism Product Design |
|
YE De-hui
|
|
Guilin University of Electronic and Technology，Guilin 541004，China
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| Abstract: |
| Taking the current tourism products as study object, it analyzed many problems such as pan-regional, single content and lack of times, etc. in the current tourism products. The only direction of design and development of tourism products is highlight the regional culture. Through digging the regional culture to determine the design theme, designers may use of composite design around the theme of a series combination of vertical and horizontal design and innovation of the times do change， highlight the characteristics of tourism products in order to improve the competitiveness of tourism products. |
| Key words: tourism products regional culture pan-regional time |
