| 摘要: |
| 以认知心理学为基础， 通过对旅游商品认知特点和旅游商品认知过程的深入分析， 阐述了普通商品与旅游商品的相互关系， 进而论述了影响旅游商品认知的 4个因素： 地域文化、 主题、 符号和设计方法。在此基础上， 提出了根据旅游商品的认知特点， 通过搜集、 整理与创造将地域文化特征转化为可视符号， 并将其融入普通商品中进行旅游商品设计开发的可行性与合理性， 并通过设计实践进行了探索性的尝试。 |
| 关键词: 认知心理学 地域文化 旅游商品 普通商品 文化符号 |
| DOI： |
| 分类号:TB472 |
| 基金项目:秦皇岛市科学技术研究与发展计划项目 （201001A384） |
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| Analysis of the Change from Common Commodity to Tourism Product Based on Cognitive Psychology |
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ZHANG Jian-wei, YANG Bo, WANG Rui
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Hebei University of Science and Technology，Shijiazhuang 050018，China
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| Abstract: |
| Through deeply analysis of cognition characteristics and process of tourism products, based cognitive psychology, it discussed the relationship between tourism commodities and common commodities, and then expounded four factors of influencing common commodities: regional culture, theme, symbol and design methods. On this basis, it proposed the feasibility and the rationality of integrating regional culture symbols into common commodities by collecting, sorting and creating the regional cultural identity into the visual symbols and conducting the development and design of tourism products, and then conducts exploratory attempt via design practice. |
| Key words: cognitive psychology regional culture tourism product common commodities culture symbols |
