| 摘要: |
| 论述了家徽的概念及其历史渊源，进而从家徽的图案题材和产生的历史背景2 个方面分析了家徽中所蕴含的图腾意识，论述了家徽是图腾文化延续至今的表现形式。提出了家徽这种古老的文化和艺术形式依然具有极强的生命力，以传统文化与艺术的全新身份在设计形式及内涵2 个方面极大地影响了现代设计。 |
| 关键词: 家徽 图腾意识 现代设计 |
| DOI： |
| 分类号:J524.4 |
| 基金项目:湖南省教育厅研究项目资金资助（09C869） |
|
| On the Totem Consciousness in Family Crest and Its Value and Use in Modern Design |
|
MING Lan
|
|
University of South China，Hengyang 421001，China
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| Abstract: |
| It discussed the concept of the family crest and its history, analyzed the totem consciousness from the two aspects of the family crest pattern themes and the historical background. It concluded that the family crest still has a strong vitality which influence on modern design in design form and content as the new identity of traditional culture and art form. |
| Key words: family crest totem consciousness modern design |
