| 刘星.阿莱西设计美学对设计管理的启示[J].包装工程,2012,33(12):124-128. |
| 阿莱西设计美学对设计管理的启示 |
| Revelation of Alessi Design Aesthetics on Design Management |
| 投稿时间：2012-02-24 修订日期：2012-06-20 |
| DOI： |
| 中文关键词: 设计美学 阿莱西 设计管理 |
| 英文关键词: design aesthetic Alessi design management |
| 基金项目:校教改项目（ZX110104002） |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 以世界梦工厂阿莱西历经百年所形成的设计美学为切入点，深度分析了其设计美学的特征、形成、发展和管理，论述了设计美学是技术的美学、艺术的美学和生活的美学，其不仅仅是一种风格特征，而是渗透进企业品牌及其产品的精神内涵。在此基础上，指出了设计美学对推动品牌建设的价值，对国内企业从中国制造走向中国创造的重要意义，并指出良好的设计管理在创建设计美学过程中的重要作用。 |
| 英文摘要: |
| Alessi, the world dreamworks, has gone through a century to form its own design aesthetics. From this starting point, its characteristics, formation, development and management are thoroughly analyzed. The design aesthetics is the aesthetics of technology, of art and of life. It dissertates that design aesthetics is not only a style characteristic, but a spiritual connotation penetrated into the brand and products. On this basis, it pointed out the value of design aesthetics in the promotion of brand construction and makes significance to domestic enterprises to transform from "made in China" to "created in China". It indicated the great importance of design management in the process of establishment of design aesthetics. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
