| 高秦艳,黄长生.包装设计中的逆向思维[J].包装工程,2012,33(20):12-16. |
| 包装设计中的逆向思维 |
| Discussion on the Reverse Thinking in Packaging Design |
| 投稿时间：2012-05-11 修订日期：2012-10-20 |
| DOI： |
| 中文关键词: 包装设计 逆向思维 创新 |
| 英文关键词: packaging design reverse thinking innovative |
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| 中文摘要: |
| 从哲学和逻辑分析的角度，解析了逆向思维的含义与分类，进而阐述了逆向思维与艺术设计创新之间的联系，结合典型案例展示了逆向思维在艺术设计中的重要作用，通过阐述逆向思维对设计思潮的影响，分析了其实践意义。在此基础上，论述了逆向思维在包装设计中的具体应用，并且通过对逆向思维概念的分析，总结了逆向思维在设计应用中的几大原则。 |
| 英文摘要: |
| Based on philosophy and logic analysis, it analyzed the meaning and classification of reverse thinking and discussed the relationship between reverse thinking and art design. Combined with some typical cases,it displayed the importance of reverse thinking in art design. Through expounding the influence of reverse thinking to design thoughts，it analyzed the practice meaning of reverse thinking.On this basis, it analyzed the specific application of reverse thinking in packaging design. It summarized some principles of reverse thinking using in packing design by analysis of the concept of reverse thinking. |
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