| 李雪楠,赵江洪.工程机械造型特征与造型语义的一致性研究[J].包装工程,2013,34(2):61-64. |
| 工程机械造型特征与造型语义的一致性研究 |
| Study on Consistency of Form Feature and Semantics of Construction Machinery |
| 投稿时间：2012-05-31 修订日期：2013-01-20 |
| DOI： |
| 中文关键词: 工程机械 造型特征 造型语义 一致性 品牌构建 |
| 英文关键词: construction machinery form feature form semantics consistency brand structure |
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| 中文摘要: |
| 以工程机械产品为造型设计研究对象，在笔者参与的三一集团工程机械设计案例的实践基础上，探讨工程机械产品造型特征与造型语义的一致性表达方法，分别提出了造型特征和造型语义的功能、品牌和历史3个角色属性及其一致性表达模型，试图为工程机械设计领域提供一种可用、有效的设计方法，辅助推动其产品的创新与品牌构建。 |
| 英文摘要: |
| Based on the practice of design project coming from SANY and construction machinery as a prototype of form, it aimed to study the representation method about consistency of form feature and semantics of construction machinery, separately proposed three role natures, function, brand and history from form feature and semantics, and their representation models and further attempted to supply the practical and effective design method for the domain of construction machinery design. In addition, this method could be as an assistant to help a group or company build a developed brand and update its products. |
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