| 万彤.现代包装视觉设计的新语言[J].包装工程,2013,34(8):16-20. |
| 现代包装视觉设计的新语言 |
| New Language of Visual Design in Modern Packaging |
| 投稿时间：2012-09-17 修订日期：2013-04-20 |
| DOI： |
| 中文关键词: 涂鸦 现代包装设计 视觉设计 新语言 |
| 英文关键词: graffiti modern packaging design visual design new language |
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| 中文摘要: |
| 分析了涂鸦的由来、现状，以及它的表现形式、审美特征，并结合现代包装设计的时代需求，论述了涂鸦艺术在现代包装中的具体运用，进而分析了涂鸦在现代包装设计中的价值取向。在此基础上，提出了涂鸦艺术作为一种新的视觉设计元素，是丰富现代包装设计的重要视觉表现手段，不仅为现代包装设计的发展拓宽了道路，还带来了新的市场价值。 |
| 英文摘要: |
| This article is intended to analyze the origin, status，manifestation and aesthetic characteristics of Graffiti art.Combined with the current demand for modern packaging design, it discusses the concrete application of Graffiti art in modern packaging, and then analyzes the value orientation of Graffiti art in modern packaging design. Based on this, it puts forward Graffiti art as a new visual design element, which is an important visual means of enriching modern packaging design. This will not only set the stage for the development of modern packaging design, and also bring new market value. |
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