| 蒋励.古典“逍遥”在现代白酒包装设计中的延续[J].包装工程,2013,34(22):16-19. |
| 古典“逍遥”在现代白酒包装设计中的延续 |
| Continuation of Classical "Peripateticism" in Modem Packaging Design for Liquor |
| 投稿时间：2013-04-18 修订日期：2013-11-20 |
| DOI： |
| 中文关键词: 逍遥游 庄子 白酒 包装设计 |
| 英文关键词: Peripateticism thoughts Chuang-tzu liquor packaging design |
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| 中文摘要: |
| 基于中国传统文化，旨在提高酒本身的内涵，对如何将庄子逍遥游思想运用到白酒包装设计上进行了分析，希望依托逍遥游的精神境界，使白酒更加具有民族文化底蕴。首先对逍遥游思想进行解读，其次分析白酒包装设计中的现有文化特性，再对逍遥游思想进行设计元素的提取，最后阐述逍遥游思想在白酒包装设计中的具体运用。 |
| 英文摘要: |
| Based on traditional Chinese culture，it aimmed to improve the connotation of the wine itself，analyzed how to make Chuang-tzu Peripateticism thoughts into liquor packaging design，hope to rely on wandering spirit，make liquor more with national culture.It firstly explained the Peripateticism thoughts，followed by analysis of the existing cultural characteristics of liquor packaging design，extraction of design elements.Finally it expounded the concrete application of Peripateticism thoughts in liquor packaging design. |
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